There can be little doubt that Google My Business (GMB) offers one of the most powerful tools in the local SEO arsenal and is a great way to improve online visibility.
If you are a business which places great importance on its local area, ensuring you have a verified GMB profile should be the very first step that you take to maximise your online presence. So long as you comply with Google’s guidelines, your GMB profile will provide free (for the moment!) exposure on Google’s search engine so why wouldn’t you do it???
Not only will potential customers receive an easy access to key snippets of information like your name, address and phone number, they will also be able to see any images you post, any reviews that are left and a whole host of other snippets of relevant information, all without even needing to visit your website.
Does GMB help with local rankings?
Not only is your GMB Profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.
For more on this study, please click here.
Please Note – It’s crucial to ensure that someone regularly logs into your GMB dashboard. Google will often very helpfully (not always!!) try to make subtle updates to your listing in an effort to increase its accuracy. However, these auto-generated updates are not always as accurate as you would like and it’s important that you are aware of these to allow you to opt-out of adding information which is incorrect to your profile.
Is claiming my listing enough?
Claiming your Google My Business profile is, without doubt, the first and most important step. Don’t stop there though! The option to publish posts through the dashboard can play a crucial role in helping to communicate with your potential customers and keep your profile fresh and up to date.
If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.