Don’t Be Too Quick To Dismiss The Importance of E-Mail Marketing
If you are looking for a form of marketing which offers outstanding ROI, e-mail marketing could be just what you are looking for.
With marketers are under increasing amounts of pressure to find ways of contacting a growing number of people without tying up significant resources, turning to e-mail may offer the easiest and most convenient way of sending personalised marketing campaigns while remaining on budget.
No. 1 – Highly Targeted Marketing
Placing an advertisement on television, in a magazine/newspaper, or on the radio has no guarantee that your target audience will actually see or hear it.
However, using by using e-mail, we have the ability to control who sees the email because we can target a specific audience based on demographics, lead status, location, or other data.
This method ensures that customers receive content that has been specifically suited to their needs.
No. 2 – Increased Reach
Did you know that there are currently an estimated 3.7 billion email accounts in use across the globe?*
This is not to say that they are all prospective customers but with numbers like this, can you really afford to ignore them?
Today, most of the people logged on to the Internet require an active e-mail address. Suffice to say that when it comes to reaching prospective customers, email can be a highly effective channel to use.
No. 3 – Extremely Cost-Effective Method of Marketing
Cost-effectiveness and efficiency are perhaps one of the most appealing advantages of e-mail marketing. There are no print costs, advertising rates, or postage fees.
According to figures released by the Direct Marketing Association, email marketing returns outperform display, search, and social marketing**
No. 4 – Helps to Create Brand Awareness
Every email sent exposes customers to your brand and business. With a smart design, targeted content, and strategic planning, the business will steadily build value. Emails stand a better chance of creating impact with customers.
This means that when they are in need of your products or services, they will turn to your business to provide value.
No. 5 – Emails are Easily Sharable
Emails are easy to share because they have a forward function. Therefore, it is easier to click forward than it is to spend time explaining a product’s television advert. Customers and subscribers share email marketing messages with friends, acquaintances, and other loved ones. This creates brand exposure and credibility.
With proper guidance, a strong message, and a strategic approach, any business is assured of numerous benefits from email marketing.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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* https://www.lifewire.com/how-many-email-users-are-there-1171213
** https://dma.org.uk/uploads/56c217435ebb6-marketer-email-tracking-report-2016_56c217435eb0c.pdf
Google Maps Is About To Become Even More Useful!
Google Maps really has revolutionised navigation when travelling. The directions when travelling by car are incredibly useful but if you have ever used the ‘walking’ option, you will notice that is lagging a little behind. Imagine though how much better it would be if you can access the same turn-by-turn navigation options for walking as you can when driving. Not only this though, but also the directions will be overlayed on the real-world objects in front of you!!
At their IO developer conference in May, Google announced this amazing new ‘Live View’ feature is being made available as a beta feature using augmented reality (AR) to give real-world directions.
Please Note – I/O brings together developers from around the globe for talks, hands-on learning with Google experts, and the first look at Google’s latest developer products.
This is currently rolling out to a variety of Android phones that support ARCore and iPhones that support ARKit, including:
Pixel 3, Pixel 3 XL, Pixel 3a and the Pixel 3a XL; the Huawei P20, P20 Pro, P30 and P30 Pro; the Samsung Galaxy S10e, Galaxy S10, Galaxy S10+, Galaxy S10 5G, Note 8
See Live View in action below.
(Image credit: Google)
Please Note – Google says you can expect to see flight and hotel reservations, Live View (in countries where Street View is available), and the new Timeline on your phones in the coming weeks.
Additional Updates
In the bid to become the proverbial ‘one-stop-shop’, Google also announced a number of other updates. To see more about these new updates, please click here.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Has Your GMB Listing Recently Been Suspended?
As we highlighted in a recent blog, there have been a number of updates to the GMB dashboard, including the option to claim a new short profile name for your listing. The transition to this new updated dashboard has not been without teething problems though and a large number of profiles were suspended (through no fault of their own).
There are a lot of rumours and suspicions that the Google My Business suspensions were due to the release of the new short-names feature but there is no official confirmation that this is anything more than a coincidence. As further evidence, there were actually many reports of suspensions well before the launch of the short-names release.
A little digging has highlighted the fact that the suspension issues spiked around June 12th and have only escalated from there there. The release of short-names was around June 20th. And Google admitted in late June the Google My Business team is facing a severe backlog in dealing with enquiries.
“Update: Google My Business support delays
Our support team is currently experiencing an unusually high volume of requests. We’re working as quickly as possible to address these issues.
If you want to request reinstatement for a suspended listing, please complete the reinstatement request form and we’ll get back to you as soon as we can. Current waiting times are 2–3 weeks, and longer in certain cases.
Thank you for your patience as we work through this backlog. Resolving these waiting times is a top priority for us.
Please refrain from filing multiple requests or contacting us via multiple support channels as it may only cause further delays.”
Have your had any problems?
Have you experienced any problems with your listing? Have reviews been disappearing? Has your listing disappeared completely? Let us know.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
