Has Your Business Got A Website? 3 Reasons Why It Must
With the country facing this current crisis, business is tough for business up and down the country. However, when the tide turns, and it will, it’s absolutely crucial that you have all the key pieces in place to ensure that your business can get itself back on its feet.
It’s scarcely believable that some business don’t have a website but a surprising number of businesses still do not. If you fall into this category, it’s important to ask yourself, do you search online when looking for products or services? With so many people now turning to online searches when looking for assistance, the time to ensure that your business has a presence on the internet is now.
Below, we have identified 3 of the main reasons why your small business MUST have a website.
No. 1 – Regardless Of Your Services, You Need A Shop Window
Shop windows aren’t just for shops!! Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.
Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.
No. 2 – You Need To Reach The Right Audience
There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.
Without the presence of a well-optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.
No. 3 – Website Are The Form Of Advertising The Keeps On Giving!
Websites offer a form of marketing that just keeps on giving. Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective. As opposed to alternative forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.
Further Information
If you’d like to speak to us regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Helping During Unprecedented Times
At Footprint, we pride ourselves on going that extra mile for our clients and during what are truly unprecedented times, we believe that we can help more now than ever before.
Safeguarding Your Future
With face to face meetings being difficult at best and impossible at worst for the foreseeable future, the need to maximise your digital presence has never been greater. From creating the right branding and a great website to running effective social media campaigns and great SEO, we can help ensure that when the world returns to normal, you are ideally positioned to kick-on.
We Are All In This Together!
If you need help with a website, social media or any other digital question, please contact us today. We are here to help you navigate Covid-19. Whether for personal or business purposes, we can even help to set-up video chat functionality for you to ensure that downtime for you and your business is kept to a minimum.
Utilising Spare Time
Whilst working from home is unlikely to result in you being unable to complete any work, you may find that your free time increases. Don’t waste this opportunity to make any changes or updates to your website. We’ll work closely with you to ensure that your website is updated to tick all of the right boxes during this slower period so that you’re perfectly positioned to capitalise when things begin to turn around.
A fresh pair of eyes can be important at all times. The truth is that your own personal perspective of your business and reality may not be the same thing. Sometimes, a fresh pair of eyes and some outside input can be just what is need to help ensure your business becomes even more productive and ready to take the leap to the next level.
An agency such as Footprint Digital can help deliver a clear and fresh perspective of any business.
Further Information
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Google Has Temporarily Removed Features From GMB – Find Out Why
Google has announced this week that it has temporarily removed a number of features from Google My Business as due to limitations caused by the COVID-19 situation.
“During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”
For the time being, these features will be temporarily limited or removed.
An Unprecedented Situation
During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.
Our current focus is on the quality and reliability of the information on Google Search and Maps. We want to ensure users and business owners have access to essential features like whether the business is open or has special hours. Learn about best practices for affected businesses, and what you can do to keep your customers informed.
Explaining The Changes
Google explains that other changes to the GMB service include:
Business information edits – We will prioritize reviews for edits critical to health-related businesses.
This includes reviews for:
- Changes to open and closed states
- Special hours
- Temporary closures
- Business descriptions
- Business attributes
If your business does not provide a critical, health-related service then it may be some time before you see any edits go live on your GMB listing.
Newly created listings, claims, and verifications – Our support team will manually review new listings, claims, and verifications for critical health-related businesses. While we prioritize these critical services, please expect a delay for publication of new listings, claims, and verifications for other types of businesses to Google Search and Maps.
Reviews and Q&A – New reviews, review replies, and all Q&A will be unavailable during this time.
In a statement to Search Engine Journal, local marketing expert Bill Hartzer gave his thoughts on the decision to restrict these features:
“Most likely, Google is doing this because they want to make sure that the information provided is valid and from trusted sources. I can only imagine how quickly the Q&A could potentially get out of hand if they allowed anyone to answer questions.”
Prioritising Critical Services
That means, with Google prioritising critical services, other types of businesses can expect a delay for publication of new listings, claims, and verifications.
One Area Remains Untouched
However, one aspect which has not yet been impacted are Google Posts. That means, if you have new updates to share with your customers, you can still use your GMB listing to publish posts.
That may change as time goes on, however, as these are unpredictable times we’re living through. Take advantage of Google Posts while it’s still available.
