Browsing ‘On The Move’ – Make Sure Your Website Is Mobile
If your website is not mobile optimised (aka responsive), your business is about to be left behind. With websites optimised for mobile use becoming more important than ever before (check out the following link for Google’s recent updates).
If you have any doubt whatsoever, please check out the help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.
1. Increase Your Conversion Rates!
Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions
2. Keeping Up With Changing Browsing Habits
Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.
Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.
3. Make The Most of Local Exposure
Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.
Source = BrightLocal Mobile Consumer Survey 2015
4. Increased Visibility
Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.
Source = BrightLocal Consumer Mobile Survey 2015
5. Maximise User Experience
Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.
Source = BrightLocal Mobile Consumer Survey 2015
Contact Us
If you would like any further information regarding the importance of mobile optimised websites and how they can benefit your business, Footprint Web Design have been at the forefront of web design and Social Media development for over 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.
Currently Browsing: Browsing ‘On The Move’ – Make Sure Your Website Is Mobile
We are hiring – Account/Office Manager
Currently Seeking: Account/Office Manager
Get paid to be on Facebook all day! Well not quite so simple as that…
We have great relationships with our existing clients and have retained a very solid client base. We pride ourselves on retaining loyalty from our clients and are looking to expand upon this.
Due to expansion we are looking for an ambitious self-motivated person to join our team as an Account/Office Manager.
Working closely with our SEO and web design guys and building and maintaining solid relationships with our clients.
The role will include:
- Managing the office on a day to day basis
- Looking after existing clients
- Working closely with our design team and SEO team
- Managing new jobs/work as it comes in and allocating workload to our staff
- Updating and maintaining our workflow software and keeping clients and staff updated
- Marketing via social media, mailing campaigns and other on-line outlets for Footprint
- Managing social media channels on behalf of clients
- Being able and willing to learn basic aspects of SEO
- Learn how websites work: design, content and SEO value to clients
- Learn how our web servers work and set up and maintain client’s accounts on the servers
- Liaise with all clients via email and telephone
- Work with senior staff members, occasionally visiting clients and attending meetings
- Managing SEO campaigns
- Writing content for websites
- Running reports and metrics for existing client’s SEO campaigns
- Keeping up to date with Social Media changes, learning what impact changes will have to clients
- Taking photos and videos for use on websites/social media (training given)
- Attend external training courses – specifically for social media/SEO
- Implement what you have learned and come up with new ideas yourself
- Help Footprint staff with day to day problem solving
You would need to be:
- Have experience in a fast-paced office environment
- Willing to assist everyone with daily challenges (we are a very busy small company)
- Confident on the telephone and an expert and communicating via email
- Enthusiastic, happy and eager to learn
- We are looking for you to grow and flourish within the company so must be a fast learner and easy/comfortable to adapt to a changing industry
- Clean driving licence and car
You will need to have experience and an understanding of social media, web design and SEO. Training will also be given.
Excellent package inc very good salary and benefits.
This position is a full time position (would consider a parent with children at school so working around school pick-up etc). You will possibly have the option to work remotely too after trial period.
If you are interested and can demonstrate the above please contact us or send your CV to: ant@footprint.co.uk
Making The Most From Your Google Maps Business Listing
Your business listing on Google Maps offers a highly effective method of making the important details about your business visible and searchable on the internet. You don’t even need to have a website in order to make the most of it. If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.Whilst big businesses may be able to call on a
very large marketing budget, the great news for smaller businesses is that Google maps listings offer the perfect method of promoting your business in your local area and unlike Google Adwords, the service is free to use.
Understanding How It Works
To access Google Maps, please visit the following link – https://www.google.co.uk/maps
Google Places (often referred to as Google + Business now) is a service which allows you to create a dedicated listing which will be displayed on Google Maps.
Business owners, who are listed with Google, can use their Google Places account to manage the information that they would like to display regarding their business.
Please Note – Considering the fact that Google usually blends the Google Places’ page and Maps along with the organic results for location specific searches, listing yourself in Google Places can be an excellent way to create brand awareness.
3 Step Guide To Getting Listed
Getting your business listed on Google My Business simply could not be easier and by following our 3 step guide you can be live in just a few weeks.
- Step 1 – The first step is register with Google and then add all of the relevant business information including your business address, Tel. No., E-Mail address, opening hours, images etc.
- Step 2 – Once you have completed your listing, the next step is to verify your account. This is done via a postcard which will be sent to your business address (it normally arrives in 2 to 3 weeks).
- Step 3 – Once the verification postcard arrives, you can take the final step, simply log in to your account, add the code and your listing will go live within a few hours.
Perhaps one of the best parts of creating this account is the fact that Google do not charge you to use it!
Making The Most From Your Google Maps Listing
Now we have explained how the listings can be set-up, we want to help you make the most of your listing once it goes live.
- Choose Your Categories Wisely – Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
- Add Images– You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
- More Than One Location? – If your business is based in more than one place (perhaps you have more than one branch?), make sure that each branch has a separate Google Places page with the location’s address and phone number.
- Encourage Reviews– We cannot over emphassze the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.
Contact Us
If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.
