3 Ways SEO Can Help Your Business
It’s easy to forget just how important SEO can be for businesses. Just ask yourself how often you find yourself looking for the best Italian restaurant in your area or a plumber in your local area? If you are making online searches like this, just imagine how many other people are doing precisely the same thing.
If your business doesn’t target its local areas, particularly if you offer a range of services designed to be available within a particular area, you are potentially missing out on a huge amount of custom. Not only that, there is a very strong possibility that your competitors are a step ahead of you.
What is Local SEO?
To tap into an audience based in and around your local area, a technique known as ‘local SEO’ can prove to be invaluable. What exactly is local SEO though?
Essentially, the premise of local SEO is based upon using specific techniques to help push your website further up Google rankings for local search results.
For example, if you are a driving instructor in Surrey, achieving a high ranking for the following terms is very likely to prove beneficial for your business:
- Driving instructors Surrey
- Driving school Surrey
- Driving lessons Surrey
How Will This Help?
Whilst the more visible your business becomes the better, there are a number of other reasons why the implementation of effective SEO techniques can help your business.
Below we have outlined 3 of the most important.
1 – Creating Other Ways For People To Find Your Website
The creation of additional listings such as citations can play a key role in ensuring that your business gets plenty of visibility on the internet. Free business listings such as those available on Yell, Yelp, Thomson Local etc can play a key role in helping to offer additional options for people looking for your services.
2 – Increased Web Traffic
Whilst it is true that the amount of traffic coming to your website isn’t the be all and end all of SEO, it cannot be forgotten that without any visitors, your website is not going to be very productive!
The more visitors to your website = the better the chance of lead generation and revenue.
3 – Enhanced Customer Insight
Any successful business person will understand that the level of service they offer their customers is all important. Poor service will result in bad feedback, customers who do not return and no chance of recommendations.
The implementation of local SEO techniques will play a key role in opening up the channels of communication. Whilst no-one wants to hear negative comments about their business, some of the feedback which is receiving can be absolutely invaluable.
Contact Us
If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.
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6 Ways To Boost Your Website
Online marketing never stops evolving and if you would like to make sure that your message is being heard, you must to utilise the skills of a company that will keep up to date with all new trends.
Our clients already benefit from our ability to target 6 key areas of online promotion and we are waiting to help your business today.
To help give you a little insight into how some of the essential aspects of online promotion we have broken these down into 6 distinct areas.
Targeting Local Areas
Did you know that you can still appear in local search results even if you do not have a physical location in the area?
Whilst targeting Google Maps listings can prove to be hugely beneficial for any business with local customer base, this is not the only method of achieving local listing results.
Contact us to find out how.
Enhancing Your Reputation
Reputation means everything for many businesses. We will help put all the pieces in place to ensure that your reputation can help you rise straight to the top!
Focusing On Customer Tendencies
Attracting customers to your website is just part of a successful marketing approach. Once they have arrived, how do you keep them there?
By focusing on customer tendencies, we can help you to target the right people at the right time.
Social Media Marketing
There can be no escaping the fact that Social Media plays a huge role in the lives on many people. This fact can help to shape your online marketing strategy and we will help you push your business through all of the primary Social Media channels.
Feedback & Testing
Ensuring that customers have the best possible experience when they visit your website is essential if you want to convert them from visitors into customers.
Our extensive testing will ensure that you receive the feedback required to squeeze every last drop of potential from your website.
E-Mail Marketing Can Still Work
E-mail marketing can be ideal to help promote your business, spread the word about new products or offers and even gather feedback.
We explain how to get started with e-mail marketing to ensure that you can run effective campaigns and the right time.
For more information about our online marketing services, please visit the dedicated area of our website by clicking here.
Contact Us
If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.
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Never Underestimate The Importance Of Online Reviews
There are a huge amount of positives attached to the growth of the internet and one of the best is the ease at which people can now express their opinions and a huge variety of subjects.
If you run a business, this offers an ideal way to provide your customers with the opportunity to leave feedback regarding your products and services in the form of online reviews.
These reviews can either be sent directly to your website or Social Media pages, such as Facebook, Twitter & Google +, or to one of the many online directories which aggregate online reviews, such as Yelp or Yell.
Putting Faith in Online Reviews?
We are now firmly in the grip of the digital age and a very strong case can be made regarding the fact that online reviews have largely taken the place of word-of-mouth referrals.
An article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.*
Such is the ease of access that potential customers have to the internet through their smart phones, tablets, PCs and laptops, it has never been easier to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.
Capitilising On This Opportunity
Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.
More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.
Contact Footprint Web Design Today
To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.
