Why not target KEY WORDS 1 with 10,000 monthly searches rather than KEY WORDS 2 with only 100 queries?
This is the biggest mistake small businesses make with SEO and search engine optimisation, when you have a limited budget it is far better to target the more specific keywords will lower number of searches and less competition than aiming at the more generic keywords with higher numbers of searches and more competition.
For our many successful SEO clients a high proportion of their hits are for specific and detailed search phrases and not the primary one you would think of in that industry. For example if you are a small business with a web-site selling children’s clothes, you’d have far more chance of being found on a search engine for “panache childrens clothes” (with low competition and only 91 local searches) compared to “childrens clothes” with very high competition and 246,000 searches.
When the more the business grows and has budget to invest in SEO we can then start to target the higher traffic higher competition key words and key phrases.
Spread the word with SEO
When times are tough it’s more important than ever to find new and innovative ways to be seen, get your message across, engage with your customers and to build those all-important relationships.
If you’re a business that is wonderful at doing what you do best – but feel you are falling behind in the digital environment – Footprint can be your friend.
After all, it’s a rapidly shifting world, and you want to be ahead of the curve.
You may be aware of SEO – Search Engine Optimisation – and have a feeling it could be a positive tool to support the growth of your business, but you don’t know really know what it means, where to start or what represents good value.
Maybe you already have a business website up and running, and you need some support to really make it work for you?
Get in touch to see how you Footprint can help you use our SEO services to grow your business
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Aspiring Songwriter?
One of Footprint’s newest clients is musician George Mcfarlane a hugely experienced writer, producer and arranger who has worked with some of the biggest names in music and TV, in the UK and around the world.
George chose Footprint to build his song-creator.com site to showcase his brilliant new project that gives aspiring songwriters and bands the chance to work on song projects over the web, developing musical ideas or even take if offline and work directly with George in his own Surrey-based studio.
It’s an excellent chance to take those fragments of ideas, undeveloped riffs and melodies and have someone who has been there and done it mentor you through to a finished product.
Head over to song-creator.com and tell George the guys at Footprint sent you!
HT to George for the pic
