Promote Your Page on Facebook
Facebook offer a number of advertising solutions for promoting your page.
Promoting Your Page on Facebook
The 3 main types of Facebook advert are:
1. Marketplace Adverts. These are probably to most familiar of Facebook’s adverts, sitting in the right-hand column of your screen, to the side of your news feed. They are usually small thumbnail pictures, accompanied by a small amount of text.
2. Premium Adverts. Sometimes in the right-hand column, but more often they appear right in the middle of your news feed. They are usually much larger and can be made of either a picture or a video accompanied by text, or polls.
3. FBX (Facebook re-targeting). This is a new venture for Facebook’s advertising. It works in the same way as re-targeting works in other online ad campaigns, but, rather than just use the user’s browsing history, it also uses their movement on Facebook. I.e. people who’ve previously viewed your page, or others like it.
Premium adverts and FBX are purchased and arranged through a Facebook Account Manager, but Marketplace adverts can be paid for by card and can be set up instantly; it’s these we are going to focus on.
Using Marketplace Ads to Promote your Page
Marketplace adverts are simple, straightforward and can be tailored to specific audiences. This can be useful when trying to promote your page on Facebook and ensuring right people are clicking “Like”.
1. From your business’s Facebook page, click ‘Promote Page”
Promoting Your Page on Facebook
2. Select the country you would like to target.
3. Select up to 10 categories that your target audience may have expressed an interest in.
How to set up a Facebook Advert
4. Set up your daily budget. Each click on your advert costs, on average, between 15 – 60 pence, depending upon how focused your search criteria are. As soon as your daily budget has been reached, your advert is removed until the following day.
5. Click ‘Promote Page’ and enter your payment information.
6. Click ‘Submit’ and your advert is up and ready.
That’s it!
Further Information
Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
What The #### is a Hashtag?
You’ll have seen them everywhere, but what do they mean? Are they actually useful, or are they just a fad that’ll be forgotten in 6 months’ time?
The hashtag was born out of Twitter, but its success has seen it now inhabit Facebook, Google+, Instagram and other social media sites. It’s even entered our vocal parlance, but why?
Very simply, using a hashtag before a key word of phrase allows it to be highlighted as a topic of discussion. When used wisely, they can open up new areas of potential clients. More and more people are turning to social media to research any number of things (from finding a new job, to finding a plumber) and these hashtags become keyword searches.
Adding appropriate hashtags to your status updates will enable people to find you. Although, it is important to remember you can only use letters and numbers, no punctuation marks will be recognised.
The above picture shows how using multiple hashtags (industry: “#jobsuk” and geography: “#oxted”) can open you up to multiple searches. HOWEVER, it is important to remember “less is more”; littering your post with irrelevant hashtags can actually have a harmful effect. It looks unprofessional and readers will generally be mistrustful of clicking links.
If you’re unsure, using just 1 or 2 on the most relevant words will be the most effective:
E.g.
“Looking for a #plumber in #Woking? DM us now for a professional quote”
Also, most social media sites have daily lists of the most popularly used hashtags – are any of these relevant? If so, use them?
Can’t find anything relevant? Make your own and encourage your followers to use it – it will draw new users in every day.
E.g.
“RT your feedback using #wokingplumbers for your chance to win!”
#happyhashtagging
Further Information
Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Creating email signatures in MS Outlook
Setting up an automated email signature (following on from last week’s blog) probably sounds like a tiny job; why bother, right?
Well it is, it will take 5 minutes, but it’s one of those little jobs that will lend a bit more weight to your business emails. They’ll look that bit more professional, which is always vital when you’re in the market of building trust with customers/investors/etc.
These instructions will show you how to create a default signature in Outlook 2007, the most commonly used email programme at the moment:
1 Create signature
- In a new message, on the Message tab, in the Include group, click Signature, and then click Signatures.
- On the E-mail Signature tab, click New.
- Type a name for the signature, and then click OK.
- In the Edit signature box, type the text that you want to include in the signature.
- To format the text, select the text then use the style and formatting buttons to select the options you want
6. After you finish creating the signature, click OK.
NOTE The signature that you just created or modified won’t appear in the currently open message; it must be inserted into the message.
2 Inserting a signature into a message automatically
- In a new message, on the Message tab, in the Include group, click Signature, and then click Signatures.
- Under Choose default signature, in the E-mail account list, click an e-mail account with which you want to associate the signature.
- In the New messages list, select the signature that you want
- If you want a signature to be included in message replies and in forwarded messages, in the Replies/Forwards list, select the signature. If not, select none.
- Click OK
Further Information
Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Author: Jenni McCarthy
