Why Websites Need to Be Optimised For Mobile Devices
Mobile devices are increasingly becoming an important part of our everyday lives. They are used for entertainment, e-commerce and even for research purposes.
It’s critical that your website is optimised for mobile devices. This will improve the user experience and boost your business.
Increased Traffic
When people view a website on their mobile device, they often navigate and read in a different way than when viewing it on a desktop. That is why websites need to be optimised for mobile devices.
Aside from being easier to browse, mobile devices can also improve user experience and make it more convenient for users to shop. This is because mobile devices allow customers to access information and complete transactions on the go.
As a result, they are becoming more popular among consumers. Businesses are increasingly adopting this trend by leveraging their mobile apps and websites to boost sales.
Data traffic on mobile devices has increased significantly due to improved device capabilities and a growing range of data-intensive applications. These requirements are driving the need for higher data rates in next-generation wireless networks.
More Conversions
A well-optimised website will be able to capture your visitors’ attention and provide a great user experience. It will also help increase your conversions and boost your business’s sales.
A mobile-optimised website will also improve your ranking on search engines. Google’s search algorithms will prioritize your mobile site when it comes to indexing and displaying your page content.
To optimise your mobile page, it’s essential to create a responsive design that adapts to any screen size. This includes resizing your text, images, and buttons to fit the device screen.
Your headlines and CTA buttons should be legible on smaller screens, and your content should still be accessible. You should also make sure that your mobile pages load quickly and have clear calls to action.
To help your mobile pages rank better in Google, it’s important to keep them clutter-free and clean. This will reduce the number of pop-ups or interstitials that your visitors might see on a mobile page, and make it easier for them to navigate and access your content.
Higher Search Engine Rankings
As more and more people turn to mobile devices to search for information, it’s essential that websites are optimised to make it easy for users to navigate. This will help boost your website’s visibility, traffic, and search engine rankings.
Mobile searchers are looking for fast, efficient information and a good user experience. A mobile-optimised website will have a font that is large enough for consumers to read as well as clickable links or buttons spaced far enough apart that users don’t have to touch them or have to squint their eyes.
Google and Bing both have tools that let you test the mobile-friendliness of your website. These tests can give you a lot of useful insight into what makes your site mobile-friendly and how to improve it.
A mobile-optimized website will also have a better page load time, which is a ranking factor for search engines like Google. Pages that take too long to load will be ranked lower, which can lead to fewer visitors and lower conversion rates.
Increased Sales
In today’s era of digital marketing, more and more people are accessing the internet from their smartphones. A mobile-optimized website will help you increase your sales by providing a convenient, user-friendly experience to your visitors.
If you’re not optimising your website for mobile devices, you may be missing out on a lot of potential customers. A mobile-friendly website will ensure that your site loads quickly, offers a clean and clutter-free design, and is easy to navigate.
A mobile-friendly website will also improve your search engine rankings because Google has started to prioritise sites that are optimized for mobile devices. This includes things like loading time, design, font size, and optimized content.
It’s also important to note that a good mobile-friendly site will increase your customer satisfaction. If a visitor can’t easily read your website or navigate it on their phone, they will likely leave and look for another website that is easier to use.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
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What Does The Future Hold For Google?
Google is one of the most influential companies in the world, and its search engine has been a major part of its success. As technology continues to evolve, Google is looking to the future to stay ahead of the competition. In this blog post, we’ll explore what the future holds for Google with regard to search engines.
Google’s current search engine is powered by artificial intelligence (AI) and machine learning algorithms. This allows it to provide more accurate results than ever before. However, Google is always looking for ways to improve its search engine and make it even better.
One way that Google is doing this is by introducing multi-modal search capabilities. This will allow users to add text qualifiers to image searches, making them more accurate and useful. Additionally, Google is investing heavily in AI research so that its algorithms can become even smarter and more efficient at providing relevant results.
Another area where Google is focusing its efforts is education. It recently released a three-part global report uncovering insights on the future of education, which includes tools and resources for educators around the world. With these tools, teachers can better prepare their students for the digital age and equip them with the skills they need to succeed in an increasingly competitive job market.
Finally, Google has also been investing heavily in startups through its incubator Area 120 program. These startups are working on projects related to AI, machine learning, virtual reality, augmented reality, robotics, autonomous vehicles and more – all areas where Google hopes to be at the forefront in the coming years.
Overall, it’s clear that Google has big plans for the future when it comes to search engines and other technologies related to AI and machine learning. With its investments in research and development as well as its commitment to education initiatives around the world, there’s no doubt that Google will remain a leader in this space for years to come.
Sources
- https://buildyourfuture.withgoogle.com/
- https://mattward.io/the-future-of-google/
- https://neilpatel.com/blog/googles-future/
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
Currently Browsing: What Does The Future Hold For Google?
The Top 5 Benefits Of Sponsored Posts On Facebook and Instagram
Sponsored posts on Facebook and Instagram are a great way to increase brand awareness, reach more people, and boost sales. With the right strategy, businesses of all sizes can benefit from the many advantages that come with sponsored posts.
Here are 5 benefits of sponsored posts on Facebook and Instagram:
- Micro-Target Your Exact Audience: With Facebook Ads features, you can create ads that cater to your exact audience. This allows you to reach the right people at the right time with your message.
- Robust Analytics: The Facebook Advertising Platform offers robust analytics so you can track your performance and make adjustments as needed. This helps you optimize your campaigns for maximum effectiveness.
- Higher Retail ROAS: Advertising on Facebook has one of the highest retail return on ad spend (ROAS) of any social platform, making it an attractive option for businesses looking to maximize their budget.
- Better Ad Types: There are a variety of ad types available on both Facebook and Instagram, giving you more options when it comes to creating content that resonates with your target audience.
- Easier Targeting & Scheduling: Since Instagram is connected to Facebook, it’s easier to target your audience based on data from both platforms and schedule tasks across them simultaneously.
Overall, sponsored posts on Facebook and Instagram offer many benefits for businesses looking to expand their reach and increase their sales or leads. By leveraging these platforms strategically, businesses can gain a competitive edge in today’s digital landscape.
Sources
- https://www.rentle.io/blog/marketing/benefits-of-facebook-advertising/
- https://eclincher.com/the-benefits-of-facebook-ads-reasons-why-you-need-them/
- https://raddinteractive.com/16-benefits-of-advertising-on-facebook-for-your-business/
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
