Introducing The Basics of Google My Business
Did you know that features like ‘Google’s Local Search’ results have been created to help provide a list of nearby businesses offering the products/services relating to your search? This in turn helps to highlight further information relating to each specific business in the listing including addresses, business hours, categories, contact details, reviews, images + more. If increasing the visibility of your business in the local area is crucial to ongoing success, creating a Google My Business listing is absolutely essential.
Google My Business (GMB) – is a rarity in today’s world because it is a FREE tool to use. Absolutely perfect for any business owner looking to manage their online profile and showcase their products and services, GMB offers a very effective method of increasing your local exposure.
If you have any questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.
Once a new listing has been created and verified (a process of confirming that your business details are correct), a Google Maps location will be generated which filters seamlessly into the traditional Google Search results for easy access and increased searchability.
Introducing The Basics of Google My Business
A few tips include:
- Choosing The Correct Categories: Google provides an extensive list of categories from which you can choose. Simply choose the most relevant option from the available choices as your primary category and then choose as many as you can that relate to your products/services.
- Use GMB As A Social Media Channel: You can make your listing more attractive by adding posts, videos, images etc which can be posted through the GMB dashboard. Turning GMB into a Social Media channel, the most recent posts will be added to the bottom of your GMB listing during search results and images may also appear in Google Image search results.
- Encourage As Many Reviews As Possible: It is not possible to overemphasise the importance of reviews. Simply ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the greater confidence new customers will have that your services are reputable.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Helping Your Business To Move With The Times
Every business owner should have the goal of reaching page one on Google for terms relating to their products and services. The importance of being easily found on the internet couldn’t be any higher and whilst it can be tough to get there, once you are there SEO can become the investment that just keeps on giving.
There are a variety of external factors which are likely to determine just how difficult it will be to achieve a good ranking for a website and these factors are likely to vary greatly from business to business and sector to sector.
Although some competitive industries may require a larger SEO budget to achieve their desired results, through wise investment, many small businesses will be able to obtain the benefits of effective SEO which can make a significant difference to their business.
Small businesses may have even more to gain by the 4 benefits outlined below:
- Increased conversion rates (customers spending more money!!)
- Creating increased trust with your clients
- Advertising that keeps on giving (unlike some forms of advertising such as leaflet and newspaper advertising, SEO is designed to keep on giving)
- Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)
Moving With The Times
Do you think that your website is performing as well as it could? Whilst SEO can certainly help any company looking to help make the most from their website, it’s not just limited to big businesses.
Unlike some traditional methods of advertising such as newspaper adverts or flyers, whilst an organic and well-planned SEO strategy can take a period of time to put into place, once the results start to come in, there is no upper limit to how great your ROI may become.
Depending on the type of business you run, the implementation of SEO does not have to cost a small fortune. Even small businesses which have a limited marketing budget will get effective help from SEO when it comes to increasing their visibility, rankings and more importantly, leads.
Further Information
If you’d like to speak to us regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
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How To Create A Facebook Event
Facebook events offer a great way to promote an upcoming (both virtual and in-person) event. Facebook users can discover these events through invites from their friends, engagement from friends, or suggestions made by the website itself. Events make it easier to share information about both one-time programs and recurring ones.
Facebook events give your in-person and virtual events a presence on Facebook. Businesses can use Facebook events for comedy and music performances, sporting events, tours, upcoming product releases, sales events and trade shows, fundraisers and more. After creating an event, you can use event ads to promote your events in Facebook News Feed in order to drive attendance and increase ticket sales.
You can use event ads to:
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Increase awareness of your event. Create an event ad so your audience can learn about your upcoming event.
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Get RSVPs on Facebook. Encourage people to respond to your event so they receive updates and reminders.
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Sell more tickets. Reach people who may be interested in your event or retarget people who have expressed interest or attended similar events in the past.
You can create event ads in Ads Manager or by boosting an event from your Facebook Page.
When do businesses use Facebook events?
- Host an event to drive foot traffic to your business – Increase attendance at events such as monthly open mic nights at your café, a special New Year’s dinner at your restaurant and trunk shows at your boutique.
- Set up an event to connect with your community – Raise awareness for events such as community meetings, fundraiser gatherings for your cause and street parties.
- Post an event to share with your fans – Keep your friends, family and fans updated on upcoming concerts or performances, the opening night of your film screening or play and new exhibitions or art openings.
What type of information can be included?
- Include basic event info – Add a specific location, date and time. The address enables attendees to see a map with the event location and get directions.
- Share the key details – The category, description and keywords can generate interest by telling people what your event is all about.
- Enlist co-hosts and groups to promote it – Ask other organisers or promoters to add your event to their Page calendars so that their audiences can discover your event. Once a few people are listed as attendees, the event can spread organically.
- Include a ticket link – Let people know where they can get tickets for your event, if applicable. You can also connect your ticketing platform with Facebook.
Need Some More Help
Would like to find out more about setting up a Facebook event? Give the Footprint Digital team a call on Tel. No. 01883 372488 today.
