The 3 Key Benefits of a WordPress Website
At Footprint Digital we will use the latest in design techniques to ensure that your website helps to provide an accurate extension of your company. Websites designed in WordPress are absolutely ideal for any business looking to have content management created on a stable platform and is easy to use.
No. 1 – Give a Boost To Your Company Profile
Over the years we have seen the web evolve and have noticed the constant change in the client’s expectations. With its numerous design benefits, WordPress allows us to stay ahead of the curve to create tailor-made designs to meet the needs of each individual client.
WordPress is a website building system that was originally designed for building web blogs but has now evolved to the stage where it is now an extremely very powerful platform for building standard websites. With a close degree of communication between you and our designers, we can use WordPress to create a unique design that will help to enhance your company profile.
No. 2 – Creation of a ‘Google Friendly’ Website
Your website infrastructure can play a pivotal role in regards to the success of your business and can bring massive change to your online fortunes due to the excellent results obtained from a search engine optimisation perspective, WordPress works particularly well.
With its tremendous levels of coding, it provides a great opportunity to achieve some great results, even for competitive terms. WordPress’ open source software is easily managed by non-technical people using its simple content management system not to mention it has massive SEO benefits to improve ranking in Google.
No. 3 – Receiving An Optimised Performance
With so many options out there for people looking to build and manage their websites, choosing the right web design company to design your site is very important. Our high-quality web designs have been used by companies in all sectors and in all lines of work. We cut no corners during the full web design process and this ensures that your website will be designed to perform at its optimum level.
If therefore you are looking for a company to establish a professional easy to manage website then you may want to consider using WordPress as your platform.
Further Information
If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Are Products and Services Following You Around the Internet???
You may not know what it is called but if you have used the internet before, there is every chance that you will have been on the receiving end of the impact of remarketing.
Thanks to an ingenious bit of technology both Google and Facebook offer the ideal way to keep your products and services in the minds of people who have visited your website. This is known as remarketing.
How Does It Work?
Facebook offers the ideal way to automatically show the right products/services to people who have already expressed interest on your website, in your app or elsewhere on the Internet. This process has been designed to continue working for you for as long as you want – finding the correct people for each product and always using up-to-date pricing and availability.
The Facebook pixel (and Google Analytics) is the crucial bit of coding that will allow you to reach your customers and contacts on Facebook.
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website.
You can use the pixel to:
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Make sure that your ads are shown to the right people. Find new customers or people who have visited a specific page or taken a desired action on your website.
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Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
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Measure the results of your ads. Better understand the impact of your ads by measuring what happened as a direct result.
Once you’ve set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping basket or making a purchase. The pixel receives these actions, or “events”, which you can view on your Facebook pixel page in Events Manager.
From there, you’ll be able to see the actions that your customers take and have options to reach those customers again through future Facebook ads.
Further Information
If you’d like to speak to us regarding remarketing, give us a call on 01883 372488 today and we’ll be happy to talk you through your options.
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How Does A Local SEO Campaign Work?
If you have paid any attention to our blog over the past few years, you will know how strongly we feel about the importance of local SEO.
Footprint Digital’s expertise in all aspects of SEO offers the chance to receive a swift and effective ROI.
- Top of Google’s Listings with Footprint Web Design Local SEO –Footprint Web Design and our team of SEO experts possess all of the skills needed to get your business to the top of Google’s natural listings and to appear on Google Maps & Places. These are vital if you want people locally to easily find your small business.
- Achieving Fast Results –Google’s PPC (Pay Per Click) platform, Adwords, offers the most effective method of quickly attracting business on the internet. We will get your PPC Marketing up and running for you and have customers finding your business and services in the shortest possible period of time.
- Social Media Interactions With Customers –Social Media for business is the fastest growing method of opening lines of communication between a small business and its customers. By allowing you to offer updates, receive feedback and get in on what your customers want – all a very low cost – social media platforms are quickly becoming one of the primary advertising methods for businesses throughout the UK.
Individually Tailored Results
For the uninitiated, local SEO is a tailored solution designed to achieve maximised visibility in search results in key local areas. For businesses providing any type of service (electrician, plumber, gardener, driving school etc), we don’t believe that we are going overboard by saying that this strategy can take your business to another level or leave it lagging behind if you choose not to implement it.
Which Areas Does A Local SEO Campaign Target?
Covering a wide variety of areas that must be targeted, a typical local SEO campaign will include amongst others:
- The creation of an optimised GMB listing
- Mobile friendly/first website
- Geo-focused content
- Online reputation management
- Citations and NAP consistency
- Social media campaigns
- Local link building
- Google LSAs (Local Services Ads) (possibly)
By placing an emphasis on the most beneficial areas of SEO, our local SEO marketing techniques can often take less time to produce effective results, therefore quickly helping to increase the levels of traffic to your website.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
