Free tools to grow your business on Facebook
Facebook provides tools to develop your brand, grow your business and manage your advertising strategy. Let’s explore the free tools that you can use directly from your Page.
Post and connect
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Posts: You can post pictures, videos, polls and milestones to engage with your customers. Learn moreย about posts from your Page.
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Stories: Similar to Instagram Stories, Page stories let you share pictures and short videos. Use Stories to bring your audience behind the scenes.ย Learn more about Page stories.
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Inbox: Inbox puts all of your communication in one place so you won’t miss connections with potential customers. Learn moreย about how to use Inbox.
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Messenger: Use Messenger to reach people at scale, then continue to interact with them individually.
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Instagram Direct: Communicate directly with people interested in your business on Instagram.
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Comments: Inbox includes comments from your Facebook Page and Instagram account (if connected). If you select a comment, you can see which post or picture it references.
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Groups: Groups provide a space to communicate with a select group of people who care about your products and services. Use groups to connect over shared interests, start discussion forums and set up a calendar to stay organised.
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You canย join or create a group as a Page.
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Learn how toย create a group.
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Learn more about theย differences between groups, profiles and Pages.
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Business tools
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Appointments: If you’re a local service provider, you can let customers book appointments directly on Facebook. You can also use this tool to see appointment records and manage your calendar. Learn moreย about appointments.
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Events: Events can help you get your promotion, such as a sale or new product release, on someone’s calendar. When one of your followers marks that they’re interested in your upcoming event, we’ll remind them on the day of the event. Learn moreย about events.
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Jobs on Facebook: This tool helps you reach, engage and hire the best candidates. You can manage all of your job postings from one place on your Page. Learn moreย about jobs on your Page.
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Shops: The Facebook shop tool helps you share your inventory or services with customers and simplify the buying process โ all from one location. Your audience can buy directly from their desktop or mobile device. It’s ideal for businesses and advertisers who want to reach customers on Facebook. Learn moreย about shops.
Optimise your Page
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Insights: When you run and manage a Page with Facebook, you have free unlimited access to audience and ad insights. Theย Insightsย tab contains your Page overview, including engagement and what actions people took on your Page. When you run an ad on Facebook, you can go to yourย Ad Centreย tab to see how the ad is performing across placements and demographics. Learn about theย Insights tabย and theย Ad Centre tab.
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Advertising: Build an audience for your Page by promoting it to the right people, and achieve results based on your goals. Learn more aboutย advertising on Facebook, Instagram and more.
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The only feature of Pages that isn’t free is advertising. When you’re ready to start advertising, tell us how much you want to spend and we’ll try to get you as many results as possible for that amount.
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Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if youโd like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and weโll be happy to talk to you through your options.
Currently Browsing: Free tools to grow your business on Facebook
How To Use A Facebook Business Page
Afterย you create your Page, Facebook offers a range of free features to start connecting with new and existing customers and Page fans.
What you need when you create a Page
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A personal Facebook profile: To create a Page, you need a profile. Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.
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Category: Select a category for your Page. The category that you choose will provide unique features for your business.
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Information about your business: To get the most out of your Page, add details about your company or organisation, such as address, areas serviced, email, phone number, website, hours, story, images and more. Have this information ready to go when you create your Page.
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Goals you’d like to achieve: When you create a Page, have a clear set of goals for what you want to achieve. Make sure that you’re taking advantage of your Page’s unique features.
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Insights: Page Insights can help you understand your audience better and the content they interact with most. Pay close attention to insights, such as Page likes, views, reach and information about demographics. Learn moreย about how to leverage insights.
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Stay active: Typically, Facebook Pages perform best when you interact with your Page fans, post often, include contact details and other information and use Page Insights.
What do you do once you’ve created a Page?
Publish new content.
Your Page should be active and informative before you start promoting it, so start posting updates as soon as it’s live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers byย boosting your postsย and selecting the people you want to connect with.
Start messaging.
Let people send your business private messagesย to ask questions, get in touch or make suggestions. Facebook Messenger is integrated with your Page, so you can connect with customers one to one.
Add special features.
To make your Page more useful for people, you can also add special content to your Facebook Page, such asย displaying your menu,ย listing your servicesย or showcasing your products with aย shop section.
Promote your Page.
Once your Page has been set up,ย invite your customers and contacts to connect with youย there to get in touch and keep up to date with what’s going on. You can alsoย run ads to find brand-new followers.
Keep improving.
Click on Insights at the top of your Page toย see how people are engaging with your businessย โ you’ll see how many people you’re reaching with your posts and which content they like best. Seeing how your Page is performing can help you to define a better content strategy.
Learn how to set up and optimise your Facebook Page for engagementย in the Advertiser Help Centre.
Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if youโd like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and weโll be happy to talk to you through your options.
Currently Browsing: How To Use A Facebook Business Page
How To Update Your LinkedIn Company Page
As aย LinkedIn Page or Showcase Page super admin on a LinkedIn Page or Showcase Page, providing accurate details about your organization helps members make an informed decision about following and engaging with your Page and organization. You can edit details onย LinkedIn Pages or Showcase Pages, ranging from the cover image to office locations and Featured Groups.
You can use theย customized guidance on your LinkedIn Pageย when building or editing it.
Begin editing information on theย All Pagesย orย Homeย tab of your LinkedIn Page orย Homeย tab of your Showcase Page:
- Access your Page Super admin view.
- Click theย ย Edit Page button in the upper right corner of the header section. From here, you can edit the information displayed on theย Homeย andย Aboutย tab in the member view.
Learn more about using theย My Companyย tabย andย updating your LinkedIn Page cover image.
Header Section
Theย Header section is where you can update your Pageโs header, tagline, logo image, name, and call-to-action buttons.
Logo Image
About Section
Theย Aboutย section offers super admins the opportunity to update their organizationโs description and details, locations, groups, and manage Page information in different languages. Follow the steps below to update the sections as needed.
Overview
Note:ย Required fields are marked with an asterisk. An error message will appear if a required field is blank when you try to save your edits.
iOS
If you haveย LinkedIn Career Pagesย for your LinkedIn Page, learn more about editing theย Life tabย and theย Jobs tab.
Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if youโd like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and weโll be happy to talk you through your options.

