What Were The Top UK Google Searches of 2020?
Google has revealed the top search terms used in 2020 within the UK and it will not take a genius to work out when the most searched for term was!!
The top search was, of course, coronavirus – and that drove people to flock to Google search to make sense of the changes to their lives and adapt to new ways of living.
Coronavirus took sport away for a few months but ‘Premier League’ topped the list of sport-related searches as fans celebrated the comeback of the league in June.
Google also released a YouTube video with words by Kofi Lost and British spoken word artist Sophia Thakur, featuring tributes to George Floyd and Breonna Taylor in the year in which the Black Lives Matter movement gained international prominence.
The UK’s top trending queries were:
- Coronavirus
- US election
- Caroline Flack
- Coronavirus symptoms
- Coronavirus update
- Premier League
- Boris Johnson
- Eat Out to Help Out
- Kobe Bryant
- Kim Jong Un
“How to make a face mask?” was the top how-to question asked throughout the year, closely followed by “How to make bread” and “How to cut your own hair”, as hairdressers and barbers were forced to close during the lockdown.
News events also drove the other top questions throughout the year:
- Who won the election?
- Where does vanilla flavouring come from?
- How many cases of coronavirus in UK?
- What is VE Day?
- How did coronavirus start?
- When will lockdown end?
- How to make a face mask?
- How to make hand sanitiser?
- How many people have died from coronavirus?
- What time is Boris Johnson’s speech today?
Further Information
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5 Tips To Help Kickstart Your Blog!
Blogs are one of these best ways to engage your client base, advertise offers/opportunities and improve the visibility of your business online (SEO), and they are only going to become more important throughout the rest of 2020 and far beyond.
Kickstarting Your Blog!
Your blog can be used for anything as well, not just information relating to your own business, but anything which you think your clients and customers would be interested – information that will keep them clicking onto your page. Even the most seemingly random of topics, with the right voice, can be made over to appear interesting and relevant.
Follow these top tips when starting your blog:
- Decide upon and develop a writing style that is appropriate to your business. What would work best for your intended audience? Informal and chatty, or Formal and serious?
- Post regularly, even if they’re not all essays! At the very least once a week.
- Enable your readers to comment on your blog. This level of interaction is vital to the business-client relationship.
- Before you start blogging, spend some time visiting other blogs. You can learn a lot about the dos and don’ts of blogging by reading others. Your suppliers’, rivals’, clients’ and other successful blogs are all mine of information.
- Make a note of everything you think could be turned into a blog. Keep a list of links to interesting news articles or developments, if an idea pops into your head when you’re not at your desk? Make a note of it on your phone!
If you keep all these points in mind, you’ll have no problem producing a relevant, interesting and successful blog.
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If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Song Stuck In Your Head? Google To The Rescue!!
Do you know that song that goes, “da daaaa da da daaaa na naa naa ooohh yeah”? Or the one that starts with the guitar chords going, “da na na naa”? We all know how frustrating it is when you can’t remember the name of a song or any of the words but the tune is stuck in your head. Google can now help you figure it out—no lyrics, artist name or perfect pitch required.
Hum to search for your earworm
Starting today, you can hum, whistle or sing a melody to Google to solve your earworm. On your mobile device, open the latest version of the Google app or find your Google Search widget, tap the mic icon and say “what’s this song?” or click the “Search a song” button. Then start humming for 10-15 seconds. On Google Assistant, it’s just as simple. Say “Hey Google, what’s this song?” and then hum the tune. This feature is currently available in English on iOS, and in more than 20 languages on Android. And we hope to expand this to more languages in the future.
After you’re finished humming, our machine learning algorithm helps identify potential song matches. And don’t worry, you don’t need perfect pitch to use this feature. We’ll show you the most likely options based on the tune. Then you can select the best match and explore information on the song and artist, view any accompanying music videos or listen to the song on your favourite music app, find the lyrics, read analysis and even check out other recordings of the song when available.
How machines learn melodies
So how does it work? An easy way to explain it is that a song’s melody is like its fingerprint: They each have their own unique identity. We’ve built machine learning models that can match your hum, whistle or sing to the right “fingerprint.”
When you hum a melody into Search, our machine learning models transform the audio into a number-based sequence representing the song’s melody. Our models are trained to identify songs based on a variety of sources, including humans singing, whistling or humming, as well as studio recordings. The algorithms also take away all the other details, like accompanying instruments and the voice’s timbre and tone. What we’re left with is the song’s number-based sequence or the fingerprint.
We compare these sequences to thousands of songs from around the world and identify potential matches in real-time. For example, if you listen to Tones and I’s “Dance Monkey,” you’ll recognize the song whether it was sung, whistled, or hummed. Similarly, our machine learning models recognize the melody of the studio-recorded version of the song, which we can use to match it with a person’s hummed audio.
This builds on the work of our AI Research team’s music recognition technology. We launched Now Playing on the Pixel 2 in 2017, using deep neural networks to bring low-power recognition of music to mobile devices. In 2018, we brought the same technology to the SoundSearch feature in the Google app and expanded the reach to a catalogue of millions of songs. This new experience takes it a step further because now we can recognize songs without the lyrics or original song. All we need is a hum.
So next time you can’t remember the name of some catchy song you heard on the radio or that classic jam your parents love, just start humming. You’ll have your answer in record time.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
