Can Twitter Help Your Business? We Think It Can
Creating a Twitter account offers the perfect conduit to let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.
When you bring your business on Twitter, you connect with our powerful audience where you can make an impact and drive results. In fact, brand involvement in culture is especially important among consumers between the ages of 18 and 35. People on Twitter vs. the general population are more passionate, informed, and feel more strongly about brands aligning with culture.*
Your audience is already on Twitter and they can’t wait to connect with you. Setting up a Twitter could not be easier, follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, Footprint Digital can do this all for you.
Some top tips:
- Keep your message concise
- Limit hashtags to 1-2 per Tweet
- Include a clear call-to-action where applicable (e.g. “Read the full story”)
- Avoid writing copy in all-caps
- Keep a conversational tone
- Consider using emojis to add emotion
To help you along the way, we have drawn up 5 ways Twitter can be used to help your business.
No 1 – Helping To Spread The Word
Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and share your details.
No. 2 – Market Research
Looking for some feedback? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).
No. 3 – Monitoring Your Market Sector
Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.
No. 4 – Easy Access to Customer Views
It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.
No. 5 – Growing Your Audience
Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources, you didn’t even know existed. Inciting your existing followers to share your posts and feedback using “hashtags” (which we’ll go into in the next blog) will ensure their followers become your followers.
Further Information
If you would like to put your Social Media marketing in the hands of a company that will take it forward, please contact Footprint Digital on Tel. No. 01883 372488 today.
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How To Add A BCC To An Outlook E-Mail
Have you ever noticed that you can see all the recipients of any e-mail that you receive? What happens if you would rather that was not the case when you send an e-mail? If you have an e-mail to send out and would prefer for everyone receiving it not to know all the recipients, the Bcc (blind carbon copy) function is here to help.
Below we have an easy to follow guide which will show you how to Bcc people into the e-mail you wish to send.
If you add a recipient’s name to the Bcc box in an email message, a copy of the message is sent to the recipient that you specify. Any recipients added to the Bcc box will not be shown to any other recipients who receive the message.
Outlook for Windows
After you turn on the Bcc box, it appears every time you create a message until it’s turned off. The option to turn on the Bcc field can be found in two locations, depending on whether you are composing a new message or replying to or forwarding a message.
- Create a new email message or reply to or forward an existing message.
- If the message you’re composing opens in a new window, select Options > Bcc.
If the message you’re composing opens in the Reading Pane, select Bcc from the ribbon.
- In the Bcc box, add recipients, compose the message, and choose Send when done.
Turn off Bcc
You can turn off the Bcc box for future messages at any time.
- Create a new email message or reply to or forward an existing message.
- If the message you’re composing opens in a new window, select Options > Bcc.
If the message you’re composing opens in the Reading Pane, select Bcc from the ribbon.
Note: The background colour distinguishes between the Bcc button being turned on or turned off. A dark background means the button is turned on, and a light background means it’s turned off.
View Bcc recipients
If you’re the recipient of a message, you can’t see whether the sender added Bcc recipients. Only the sender of a message can see the names of Bcc recipients by opening a message in the Sent Items folder where all sent messages are stored by default.
- In the Sent Items folder, open the message that you sent.
- In the Reading Pane, view the header section of the message.
Outlook for Mac
After you turn on the Bcc box, it appears every time you create a message until it’s turned off.
- Create a new email message, then click Options > Bcc.
- In the Bcc box, add recipients, compose the message, and choose Send when done.
Turn off Bcc
You can turn off the Bcc box for future messages at any time.
- Create a new email message, then choose Options >Bcc.
Note: The background colour distinguishes between the Bcc button being turned on or turned off. A dark background means the button is turned on, and a light background means it’s turned off.
View Bcc recipients
If you’re the recipient of a message, you can’t see whether the sender added Bcc recipients. Only the sender of a message can see the names of Bcc recipients by opening a message in the Sent Items folder where all sent messages are stored by default.
- In the Sent Items folder, open the message that you sent.
- In the Reading Pane, view the header section of the message.
Contact Us
If you would like to put your online marketing in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.
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Are You Posting Through GMB?
There can be little doubt that Google My Business (GMB) offers one of the most powerful tools in the local SEO arsenal and is a great way to improve online visibility.
If you are a business which places great importance on its local area, ensuring you have a verified GMB profile should be the very first step that you take to maximise your online presence. So long as you comply with Google’s guidelines, your GMB profile will provide free (for the moment!) exposure on Google’s search engine so why wouldn’t you do it???
Not only will potential customers receive an easy access to key snippets of information like your name, address and phone number, they will also be able to see any images you post, any reviews that are left and a whole host of other snippets of relevant information, all without even needing to visit your website.
Does GMB help with local rankings?
Not only is your GMB Profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.
For more on this study, please click here.
Please Note – It’s crucial to ensure that someone regularly logs into your GMB dashboard. Google will often very helpfully (not always!!) try to make subtle updates to your listing in an effort to increase its accuracy. However, these auto-generated updates are not always as accurate as you would like and it’s important that you are aware of these to allow you to opt-out of adding information which is incorrect to your profile.
Is claiming my listing enough?
Claiming your Google My Business profile is, without doubt, the first and most important step. Don’t stop there though! The option to publish posts through the dashboard can play a crucial role in helping to communicate with your potential customers and keep your profile fresh and up to date.
Contact Us
If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.
