Should My Business Be On Google Plus?
According to a recently written Global Web Index report, Google Plus has now overtaken Twitter to become number 2 on the most used social media platform league table. The report didn’t stop there though, it concluded that not only is Google Plus now the second most used social platform in the world, Google’s social networking channel has now also passed Twitter in terms of social share.
Why Should I Join Up?
take too great a leap of faith, the fact that Google Plus is owned and run by Google cannot do your SEO web marketing campaign any harm. Everything points towards increasing the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account.Very similar to Facebook’s “like”, Google has “+1” votes. The greater the number of ‘1’s’ your posts and web pages get the better. Those social signal votes, provide a direct line to Google to let them know what is being shared and read.
With added benefits of increasing the authority and influence of your company, the chances of increasing your brand awareness whilst boosting your search rankings are significant.
Content is Always King
Whilst it is well known that you can never have enough high quality and relevant content for your website, increasing the circles in which it can be seen is absolutely crucial. No matter which services you are offering or how good your writing skills, if it is just the same small number of people who know about you, your business is highly unlikely to grow. Not only is Google Plus another platform to connect with your customers it also offers a great medium to provide interactive content. Pictures and videos both take great prominence on Google Plus pages and this allows your creative side to come to the fore.
Find People & Share Content
Finding relevant people to add to your Google Plus circle is a fairly simple process with Google’s search feature. Just as with using Twitter, the chances are that if you add them to your Google Plus circle, they will follow your account back. Doing so can increase your odds of exposure when you start sharing your content with the world!
Share your content along with others’ content that you find of value and as each article is shared, you will be creating another link back to your website. The further the links go, the more powerful they become and of course, with it being Google, by sharing on their very own social network, your content will be indexed almost immediately.
Further Information
If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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How To Set Up an E-Mail Account on Your iPhone
Without doubt, one of the questions that we most commonly asked is how to access an e-mail account using an iPhone. There’s no doubt that the ability to keep track of your e-mails whilst on the move is one of the best reasons to own an iPhone but if you don’t know how to set the account up, you’re never going to get the benefits!
To help guide you through the process we have set up a quick and easy to follow step by step guide to help you set you e-mail account up.
The good news with this process is that it’s exactly the same whether you are setting up your e-mail on an iPhone, iPad, or even an iPod touch and there is no need to be nervous about trying this.
Add an email account to your iPhone, iPad, or iPod touch
There are two ways you can set up an email account in the Mail app on your iOS device—automatically or manually. Learn which option is best for you.
Set up your email account automatically
If you use an email provider like iCloud, Google, or Yahoo, Mail can automatically set up your email account with just your email address and password. Here’s how:
- Go to Settings > Passwords & Accounts, then tap Add Account.
- Tap your email provider.
- Enter your email address and password.
- Tap Next and wait for Mail to verify your account.
- Choose information from your email account, like Contacts or Calendars, that you want to see on your device.
- Tap Save.
If you don’t see your email provider, tap Other to add your account manually.
Set up your email account manually
If you need to set up your email account manually, make sure that you know the email settings for your account. If you don’t know them, you can look them up or contact your email provider. Then follow these steps:
- Go to Settings > Passwords & Accounts, then tap Add Account.
- Tap Other, then tap Add Mail Account.
- Enter your name, email address, password, and a description for your account.
- Tap Next. Mail will try to find the email settings and finish your account setup. If Mail finds your email settings, tap Done to complete your account setup.
Enter account settings manually
If Mail can’t find your email settings, then you need to enter them manually. Tap Next, then follow these steps:
- Choose IMAP or POP for your new account. If you aren’t sure which one to choose, contact your email provider.
- Enter the information for Incoming Mail Server and Outgoing Mail Server. Then tap Next. If you don’t have this information, try to look it up or contact your email provider.
- If your email settings are correct, tap Save to finish. If the email settings are incorrect, you’ll be asked to edit them.
If you still can’t set up your email account or save your email settings, contact your email provider.
You’ve cracked it! Your e-mail account should now be set up on your iPhone.
Pavex – Case Study
Pavex Limited are a Surrey based company specialising in the design and construction of attractive and functional paving, driveways and patios, beautiful landscaped gardens, and fulfil varied creative and commercial needs for homes, businesses and schools.
After an initial consultation, we mutually agreed a project which was designed to:
Project Specifications
- Create an online information service showcasing the full range of Pavex’s services
- Build an easy to use content management system for the whole site
- Migrate all required information across from the existing Pavex website
- Integrate with relevant Social Media – Twitter and Facebook etc
- Ensure the website was fully search engine optimised
- Incorporate a downloads section for partnering business brochures
- Add a gallery highlighting previous work
- Establish a dedication section regarding the necessary planning permission required to complete some of our work
The Plan
Strategic Plan: The key element and main driving point for the development of this website was to ensure that the website was as user friendly as possible. Therefore the strategy behind the site design was to place a strong emphasis on how to display the services available in a logical and well-presented fashion which would encourage further investigation by prospective customers.
Web Design & Development: The focus was placed on designing a website that would shine a spotlight on the full range of services that Pavex provide, along with ensuring that a number of visual examples of each service were easily accessible in a gallery section.
Special attention was paid to the design of services pages, as it was of utmost importance that we found a way to display the service information correctly and in a way which best utilised the available space to creatively include text and images which would fully illustrate the full details each service offered.
Content Management System (CMS): A customised Content Management System was created using WordPress to allow website administrators easy access to the website to make any additions or alterations whenever necessary.
The CMS has been designed to automatically update the websites sitemap ensuring that any new pages which have been created are submitted to Google to allow for the maximum optimisation opportunities.
Search Engine Optimisation: By clearly establishing Pavex’s geographical target areas along with the particular services available in each area, we utilised a combination of on-page and off-page techniques to significantly increase the search engine visibility of the website.
The Result
By integrating the existing information provided by Pavex from their previous website into the detailed plan of action, we have established an on-line solution has been individually tailored to suit the needs of Pavex.
The details provided on the website are accurate, easy to read and form a comprehensive overview of the services available.
Initial results have been hugely positive with the number of visitors coming to the website increasing on a monthly basis along with some excellent feedback from customers.
What the Client Had to Say?
“Thank you very much for all of your efforts and input for the design and creation of the site. I know I may have been a tricky customer being such a perfectionist but I am now completely satisfied and will be spreading the word on my experience with you guys.” – Paul Stannard, – Company Director – Pavex
