The Benefits of Having a New Website For Any Oxted Business
Whether you’re running a small business or a big corporation, it’s important to keep your website up-to-date with the latest information about your company, products, and services. If you haven’t updated your website in a while, you might be missing out on some important benefits of having a new website. Let’s take a look at some of the reasons why you should consider getting a new website, and what to expect when you do.
Meet and exceed the expectations of your audience
To meet and exceed the expectations of your audience, you need to understand what they expect from you. Knowing this will make it easier for you to provide an experience that meets their needs. In turn, you will get better customer feedback and build a loyal clientele. Your website is the most important tool in this process. It is the place where people will first engage with your company and its products and services. If your website is not up to par, you will not be able to attract visitors and convert them into customers.
Customer expectations are increasing, and companies must be prepared for them. The increase in digital touch points and new technology has put consumers’ expectations high. To close the gap between these expectations, you need to know your target audience and their interests. You also need to understand how they perceive your brand. This way, you can provide them with a positive experience, and your clients will be more likely to return.
Costs of a new website
Building a website is an important step to strengthening your digital presence. It can be an expensive and difficult task to do on your own, but there are several options to choose from.
Hiring a website agency can be an affordable option if you’re short on time or don’t have any prior experience. These agencies will be able to design and build a professional site for you. They will also take care of the back-end technical tasks for you. However, they usually charge a monthly fee for this service.
The cost of building a website depends on the size of the site, the type of site, and the amount of custom functionality required. For a small business website, you’ll likely spend between £1,000 and £10,000. Larger e-commerce sites will have higher costs.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
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Why is Blogging Important for SEO?
It’s no secret that blogging can be a great way to boost your SEO. The key to success with blogging is in knowing what to blog about and when. If you don’t know what to write about, you could end up getting buried on the internet, and that’s not something you want to happen.
Content length
Content length is an important SEO factor when blogging. It affects your ranking and also drives visitors to your site. But the best length for content depends on many factors.
First, think about the purpose of your page. If you are trying to promote a product, the longer your description is, the more likely you are to get a sale. Your description should include all the information the reader needs to make a purchase.
The other important factor to consider is your target audience. Longer content might perform better, but shorter articles might attract more social shares. You should also remember that you don’t need to have a lengthy blog post to earn a good ranking.
The ideal length for a post depends on your keyword and industry. However, most companies that publish blogs have posts between 300 and 750 words. This is not a perfect word count for SEO, but it is good enough.
Linkbait posts
Link bait is a way of generating links, a tactic that has many advantages. It can boost your search rankings, enhance brand visibility and even increase sales. Whether you’re a professional marketer or just a business owner, you can use it to your advantage.
Link bait can be used to attract links from reputable sources. Links from authoritative domains indicate that you’re a legitimate resource. They also help increase your domain’s authority, which will boost your organic search visibility. So, what is the best way to generate link bait?
The best link bait is original, interesting and relevant to your target audience. Some of the most successful types of content are controversial, informative and visually appealing. These can be augmented with a call to action. You can also integrate social media sharing icons and embed code to boost its visibility.
The most important part of link bait is to make sure that the content is worth your reader’s time. For example, you can make a checklist, a tool or a cheat sheet.
Long-tail keywords
If you’re planning to increase your blog’s traffic, you should consider long-tail keywords. These are less competitive and easier to rank for. They also help attract the right visitors to your website.
Long tail keywords can be used throughout your site, including the copy, headlines, and anchor text. You should aim to use two or three variations of each. However, it’s important to make sure you don’t cannibalize your rankings.
The best way to optimize for long-tail keywords is to group them into clusters with similar search intent. This allows you to improve your content and attract more relevant visitors to your site.
Grouping keywords is not a complicated process, and it doesn’t take that much time. Many SEO tools automatically do this for you, but you can also do it manually.
Using Google’s autosuggest is one way to identify long-tail keywords. Some of their suggestions are competitive, but many of them are also popular.
Image optimisation
Image optimization plays a huge role in the success of your website. It increases user experience, improves site performance and brings new rankings. Aside from the obvious SEO advantages, image optimization can also enhance your brand and attract more visitors.
Images can break up large blocks of text and add visual interest to pages. They can also carry a message that is not clear from reading. However, you do not want to overuse images. Instead, choose the most relevant, high-quality images for your site.
The first step in optimizing your images is to ensure that they are small and use proper file types. These two factors will not only help you rank better, they will also improve your site’s speed and accessibility. If you do not optimize your images, they can take up too much space on your page and make it difficult for users to navigate.
Other important steps in image optimization include caching and compressing. Caching keeps your images in your browser’s cache so that they can load quickly. Compressing your images will reduce their size and improve your page’s loading time.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
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How to Make Your Website Search Engine Friendly
When you are planning to make your website search engine friendly, you should keep in mind some factors to do so. These tips will help you create a site that will be attractive to both search engines and users. It is also important to use the right kind of keywords to make your website more searchable. You should not just go for the first keyword phrase that you come across.
HTML text helps search engines crawl through the website structure
A well-planned site structure is key to making your site more search engine friendly. It helps crawlers and users alike find what they are looking for. Plus, it will increase your conversion rates. In addition, it will improve your ranking in search results pages.
Using a site structure to its fullest capacity is a smart way to make your website stand out from the rest. For example, having a hierarchical structure, like a pyramid or a top-down approach, will help you rank better on search engines and will also help visitors get the information they want more easily.
There are many different types of structures. The first type, the top-down pyramid, requires some planning and design before you can go live. However, this type of structure is ideal for large amounts of data.
Meta titles and descriptions
Having a well-written meta title and description will go a long way towards making your website search engine friendly. These will give you a brief, but compelling, summary of the content on your page. If these descriptions are good, your visitors will be more likely to click through to your site.
The meta description is a little bit like the blurb on the back of a book. It gives you a brief description of the contents of the page and can include hints about what to expect.
Google recently changed the way it handles these. They no longer use the meta title as a direct ranking factor, but it still plays a role.
In order to get the best results, you should consider several things. First, your meta title should be unique to each page. Secondly, the words in your meta description should relate to the content of that particular page. Thirdly, you should include keywords.
XML Sitemaps
If you are a webmaster, you know that one of the most important things you can do to improve your search engine ranking is to optimize your XML sitemap. An XML sitemap provides an easy way for crawlers to find all of your pages and ensure that all of your content is indexed by search engines.
Sitemaps are also a great way to inform search engines of how you organize your site’s content. Search engines can then follow your preferred paths through your website.
A sitemap is useful for SEO because it can help search engines locate pages faster. You can create a sitemap manually or use a free sitemap builder.
In addition, a sitemap can give you a better idea of how your website is structured and how it is linked. This can also allow you to produce more targeted content.
Interlinking your related CMS webpages and blog posts
If you’re building a website, it makes sense to have a comprehensive interlinking strategy that is search engine friendly. It’s not only useful to users, it also opens up new avenues for less accessible web pages to get their fair share of your traffic. In fact, search engines will likely reward you with better ranking and traffic if you take this approach.
A smart interlinking strategy for a website can be found in a CMS system that lets you do the heavy lifting. One way to do this is to have a site hierarchy that links parent and child pages. Likewise, be sure to have a well-designed drop-down menu or navigation bar. This is especially important if you have more than a handful of web pages.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
