How Can A Google My Business Listing Help A Small Business in Oxted?
In this article, we’ll take a look at how a Google My Business listing can help your small business. We’ll cover how to get your page optimised, how to make sure your listing gets found in local searches, and how to ask customers to leave feedback. You’ll also learn how to track calls to your GMB page.
Optimising your listing
Creating and optimising your Google My Business listing is an important part of your SEO strategy. It can help you to get more customers, improve your local search rankings, and increase sales. Whether you’re a small business, a medium-sized business, or a larger corporation, you’ll need to maintain and optimize your listing. Fortunately, you don’t have to learn everything there is to know about the process from scratch.
The first step in optimizing your Google My Business listing is to make sure all the necessary information is accurate. This includes the address and phone number. Having the correct address and phone number is a key signal of legitimacy.
Google My Business is a free service that provides businesses with an optimized profile. These listings are available for both Google Maps and Google Search. As such, it is very important to keep them up to date. In order to ensure your GMB is performing its best, you’ll need to dedicate time each week to maintaining it.
Tracking calls to your GMB page
Adding call tracking numbers to your Google My Business page can help you get a clearer idea of your ROI on local search campaigns. It also helps you keep track of the quality of your incoming leads.
In the past, businesses received a lot of traffic from simple bits of information, such as a business name, address, or phone number. However, with the rise of mobile devices and Google’s ability to listen in on phone calls, there’s now a more direct way to reach customers.
When consumers find your listing in Google’s search results, they’ll be prompted to call you. The Google My Business profile has your real phone number. You can view the time and date of calls, as well as customer reviews. This is a safe and easy way to engage with customers who have found you through Google.
The feature is still in beta, but most UK business owners have access to it. It’s not always easy to attribute a lead to a marketing effort, but with Google’s call history, you can easily find out how effective your local search campaigns are.
Getting found in local searches
Having a Google My Business listing for your small business is one of the best ways to get found in local searches. Getting on page one of Google’s search results for a specific search keyword or phrase is a great way to drive organic traffic and capture more leads. However, it’s not enough to just have a listing. You need to make sure it’s up-to-date, complete and has all the right information.
The most basic component of a business’s Google My Business listing is its name and location. Search engines, especially Google, prioritize proximity and intent. For instance, if you’re looking for a plumber company in Oxted, Surrey, you’ll see a list of businesses near you. But if you’re searching for a hair salon in London, you won’t find a listing for a business in the Oxted area.
The best way to have your business appear in these search results is to optimize your listing for Google’s algorithms. This means creating the right content and submitting your listing to directories like Yelp and Bing Maps.
Asking customers to leave feedback
Increasing the number of reviews on a Google My Business page is a great way to improve the reputation of your business. Although asking customers to leave feedback can be awkward, it can pay off. Customers are generally willing to give positive reviews and will be happy to share their experiences with others.
However, you need to make sure you’re not spamming customers. If you send them too many emails, you may unintentionally leave them feeling overwhelmed. Also, remember to follow up with them regularly.
Whether you’re asking customers to leave feedback on a Google My Business listing or on other review sites, it’s important to follow the review platforms’ policies. This includes letting them know what to expect from you and when they can expect to receive a response.
To increase the number of reviews, your email strategy should include a review request and a call to action. You can also include a link to your preferred review site in your email signature.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Why Is Social Media Important For Businesses In Oxted?
Social media is important for any business to grow. It allows you to connect with your customers, promote your brand, and create brand awareness. By doing so, you can build trust and develop a loyal customer base. This makes it a cost-effective way to reach a large audience.
Increased brand awareness
If you’re looking to increase brand awareness, social media is a great place to start. Not only can it help you get more engagement, but it can also generate new leads and appointments. While it may not be the best option for every company, it can be a valuable tool to use in your marketing strategy.
One way to build brand awareness on social media is through videos. These can be short how-to tutorials or animated product demos. Make sure your content is informative and entertaining. You’ll find that the content will go viral if it’s able to make people smile.
Another effective strategy is to sponsor local events. For example, if you’re a coffee shop owner, you can advertise during a local event. In this way, you’ll have the opportunity to put your logo front and centre while gaining exposure.
You can also increase your brand’s online presence by advertising on sites such as Pinterest. The platform has a huge visual library and can be a great way to promote your brand.
A cost-effective way to reach a wide audience
The cost to promote your wares on Facebook, LinkedIn and Twitter is not cheap. Fortunately, there are a number of free or inexpensive ways to engage your audience. In particular, you’ll want to look at what you’re doing on these social networks as a whole instead of a bunch of disjointed pieces. Taking a more strategic approach to these three platforms is a good way to get your foot in the door. From there, you can work on creating a solid social media presence. To do this, you need to know what your customer base wants. You can do this by keeping an eye on the competition and market trends. Of course, if you do not want to get burned, make sure to hone your skills. Having a good social media presence is one thing, but you’ll need to do more than that to truly succeed. One of the best ways to do this is to create a community, where your customers can learn about your offerings, discuss their problems with others and even vent their frustrations with you.
Ability to engineer user-generated content (UGC)
Whether you are looking to promote your product or brand through video or a social ad campaign, user-generated content (UGC) has proven to be an effective way to get your audience engaged. UGC can increase brand loyalty, deepen relationships between your brand and consumer, and save your company time and money.
Unlike traditional media, UGC can reach a wide variety of audiences. It helps brands connect with customers by providing them with an authentic buying experience.
Brands have more access to UGC than ever before. But, there are also some pitfalls. As a result, many companies are wary of using it to represent their products. For instance, a study from market research firm Dynata and software provider Redpoint Global found that 79 per cent of brands struggle to find high-quality UGC.
The main challenge when using UGC is that it is difficult to evaluate and select the best content. Moreover, the more UGC you collect, the harder it is to determine which content is the most valuable.
Build trust with potential customers
Social media is an excellent way to build trust with potential customers. It allows businesses to interact directly with customers. However, it is important to keep in mind that it isn’t always easy.
If you want to build trust with customers, you need to make sure that you’re doing everything you can to create a positive experience for them. You can do this by showing that you value their time and opinions.
Another step to building trust with customers is to create products that are easy to use. This will help create repeat customers. Also, it is important to respond to customer concerns promptly. Not doing this will make customers feel as though your business doesn’t care about them.
You should also make it easy for your customers to find your business. Your website should be easy to navigate, and you should offer helpful guidance. The website should also have logos of past clients prominently displayed.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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What Are The Benefits Of Sponsored Facebook Boosts For Business In Oxted
When you decide to invest in a Facebook boost campaign, you will want to make sure you know the benefits of such a strategy. This will give you the chance to get the most out of your investment and to see the results you desire. It can also help you to increase your reach and visibility on the platform. The cost of such a promotion is usually much lower than that of other forms of advertising. In addition, you will be able to control almost every aspect of their delivery.
Increase reach and visibility
Boosted posts are an inexpensive way to reach a wide audience on Facebook. They give you a way to expand your reach to those who are most likely to engage with your brand. This is important for two reasons. First, they’re great for increasing brand awareness, and second, they’re an effective way to increase engagement on your existing post.
Facebook has changed their ad unit offerings for advertisers over the last year. The newest addition is Facebook Stories. These appear at the top of a user’s News Feed and are a great way to boost visibility.
Choosing the type of post you want to boost is important. Your best bet may be to use a photo or video to catch the eye of your target audience. Also, make sure the image is high-quality. It’s also a good idea to offer a discount or coupon code. People love discounts, and this will help generate engagement.
Promote content that gets fans on your email list
Sponsored Facebook posts are great for getting fans to actually pay attention to what you have to say. However, they can be a pain in the backside to manage. It’s best to have a strategy before you jump into the deep end. For example, it may be wise to avoid the likes of trolls, as they’re likely to mute your post if they think you’re a troll. Also, don’t forget to check your spam filters before hitting send. Otherwise, your hard-earned money will be tossed into the trash can.
Boosted Facebook posts are also a great way to drive traffic to your website. For example, if you run a retail site, you might want to consider running an ad for a discount, as you’ll probably get a better bang for your buck. Plus, if you’re a blogger, ad placements like this are a great way to engage new visitors.
Lower cost than traditional advertising
If you’re looking for ways to make your marketing budget go further, boosting posts on Facebook can be a great way to achieve your goals. You can reach a larger audience, increase engagement, and capture more leads. However, you must be aware of the cost of boosted posts and their benefits.
Facebook Ads can be created manually or through the Ads Manager. Both offer more customization options, but it’s better to use Ads Manager if you’re looking to achieve a higher ROI.
The cost of a boosted post is calculated by the number of views. You can also set a minimum spend. It’s recommended to have a minimum spend of £1 per day.
For a boosted post, you’ll get a preview of the ad before you launch it. This allows you to see the number of people who will see the post, the average engagement rate, and whether or not the post will be clicked on.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
