GA4 Is Coming….Are You Ready?
Universal Analytics will be going away. Google Analytics 4 is the next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that youย prepare to use Google Analytics 4ย going forward.
Understand what’s going to happen
- Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.
- After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you toย exportย your historical reports during this time.
- In the coming months, we’ll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you’ll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.
Check if your Google Analytics property is impacted
- If you created your property before October 14, 2020, you’reย likelyย using a Universal Analytics property.
- If you created your property after October 14, 2020, you’reย likelyย using a Google Analytics 4 property already, and no action is required.
Complete your next steps
We strongly encourage you toย make the switch to Google Analytics 4ย as soon as possible. Doing so will allow you to build the necessary historical data and usage in the new experience, preparing you for continuity once Universal Analytics is no longer available.
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience.
Get started
To get started with Google Analytics 4, see Get started with Google Analytics. For information about the Google Analytics 4 property, see Meet the next generation of Google Analytics.
Migration resources
Google Analytics 4 is a new kind of property with different reports than what you’re used to seeing in Universal Analytics properties. If your website currently uses a Universal Analytics property and you want to use a Google Analytics 4 property, see Make the switch to Google Analytics 4. You can also visit the Developer Migration Center for migration information geared towards a developer audience.
Further Information
If youโd like to speak to us regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and weโll be happy to talk you through your options.
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How To Set Up Twitter Ads
A Twitter Ads account is how you can set up, run, and analyse Promoted Adย campaigns on Twitter. You must sign up for a Twitter Ads account atย ads.twitter.com, after which you’ll have a Twitter Ads account in addition to your organic account.
Your Twitter Ads account is linked to the handle you create it from. For example, if you have a personal Twitter account and a business Twitter account, log in to your business Twitter account and go toย ads.twitter.com. From there, you can sign up for Twitter Ads and promote content on behalf of your business Twitter. Ads will show up as being “Promoted” from the handle of your Twitter Ads account.
Create your Twitter Ads account
In order to create a Twitter Ads account, your Twitter account must comply with ourย rules and policies.
1. Go toย Twitter.com.
2. Log in to the account that you want to promote Tweets from. This is the handle that your Twitter Ads account will be created for.
3. Once logged in, go toย ads.twitter.com.
4. Select your country and time zone. Select the country whose currency you’d like to be billed in, and the time zone you’d like your campaign results to show up in.ย You cannot change these values once you’ve created your account.
5. You’ll be brought to the campaign setup form or Twitter Promote Mode setup, depending on your choice at step 4.
6. Enter yourย billing informationย to complete your ads account andย start your campaign.
Secure your Twitter Ads account
Account security is vital for advertisers. Ourย account securityย page provides full instructions for protecting your account. Here are some best practices:
- Link your account to a company domain email address. This will allow us to help if you ever need a password reset.
- The passwords for your login email address and your Twitter account should be strong and unique.
- Useย login verification.
- Always make sure the URL is Twitter.com before entering your account information (email or password).
- Only authorize recognized applications and keep track of your accountโs connections at yourย account applications page.
Twitter Ads checklist
1. Know the username and password for your Twitter Ads account.
2. Designate a point-person with the authority to create and manage campaigns. If you’re looking to have multiple people run and manage ads within your ads account, please read our page onย multi-user login.
3. Make sure your profile is in top form by checking the following:
- Your profile picture and header photos.ย Is your pro๏ฌle photo recognizable? Does your header photo represent your business? Customize them to showcase the personality of your businessย here.
- Your bio.ย Make sure to include the name of your business, location, and website URL. Be sure to explain what you do in a clear and informative way.
4.ย Learn how others have used Twitter Ads to drive business results in ourย advertiser success stories.
Contact us to find out more.
Further Information
If youโd like to speak to us regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and weโll be happy to talk you through your options.
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Did You Know You Can Connect WhatsApp To Your Facebook Page?
Connect your Facebook Page to your WhatsApp to run ads that click to WhatsApp. These ads let you connect with customers when they click on aย Send Messageย button on your Facebook or Instagram ads to start a conversation in WhatsApp.
Before you begin
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You have toย create a Facebook Page for your business. Otherwise, you can’t findย WhatsAppย and process with the steps in this article.
Note:ย If you only use the WhatsApp Business Platform, don’t follow the steps in this article. Go toย this articleย instead.
Connect a Facebook Page to your WhatsApp
To connect a Facebook Page to your WhatsApp:
- Navigate to your Facebook Page.
- Clickย Settings.
- In the column on the left-hand side, clickย WhatsApp.
Note:ย You can only findย WhatsAppย in theย Facebook Page for your business. You can’t findย WhatsAppย in your personal Facebook profile. - Choose your country code.
- Enter your WhatsApp Business phone number.
- Clickย Continue.
- Input the confirmation code that you receive.
- Clickย Confirm.
You’ve connected your Facebook Page to your WhatsApp.
- From your Feed, clickย
Pagesย in the left menu.
- Go to your Page.
- Clickย Settingsย in the top right.
- Clickย WhatsApp.
- Select your country code and enter your WhatsApp Business number.
- Clickย Send code.
- Follow the on-screen instructions to finish connecting your WhatsApp account.
Further Information
If youโd like to speak to us regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and weโll be happy to talk you through your options.
