Staying In Safe Hands With Footprint Digital
If you decide to keep things in-house, can you dedicate the necessary time to be successful? Does your team have the necessary level of skill and knowledge to make it work effectively. The majority of work relating to websites and online marketing can be tricky and time-consuming. From managing and updating your website to sending out regular Social Media updates, it takes time, effort and a level of knowledge that few people actually have to make this work.
Below we have outlined 3 of the main reasons we believe outsourcing work to a reputable digital agency (such as ourselves!) is the right thing to do.
No. 1 – Keep Your Time Your Own
All businesses are faced with an issue that there is simply no way to overcome – there are only so many hours in the day! Staying up to date with essential work can be tough enough and when adding additional work into the mix, something has to give.
By outsourcing work such as website maintenance, SEO, Social Media management and content creation. You can then can focus on the aspects of your work that must have your regular attention.
No. 2 – A Fresh Pair Of Eyes
A fresh pair of eyes can be important at all times. The truth is that your own personal perspective of your business and reality may not be the same thing. Sometimes, a fresh pair of eyes and some outside input can be just what is need to help ensure your business becomes even more productive and ready to take the leap to the next level.
An agency such as Footprint Digital can help deliver a clear and fresh perspective of any business.
No. 3 – Leave It To The Specialists
There is absolutely no shame in not knowing everything about everything! If you have to take the time to train a member of staff to learn all the intricacies of website management and Social Media campaigns, is it really worth the expense?
Simple economics highlight the fact that it’s nearly always far more economical for agencies to pay for the best digital marketing software and services.
Whilst most businesses can gain access to almost any online tool, digital agencies are able to offer the chance to tap into the best in class tools due to those same tools being used across a large array of clients.
Further Information
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Currently Browsing: Staying In Safe Hands With Footprint Digital
Important Updates To The Avada WordPress Theme
One of the highest quality and most versatile WordPress themes currently available, Avada, is making some important changes.
They have recently announced a change in their rules which now requires a new code to be purchased from them for each domain in order to receive the updates which are needed to keep the theme secure and up to date.
The new update, Avada 7.3, uses an improved, streamlined registration method. In a significant change, you will no longer be required to generate an Envato token key to register. Instead, copy the license code and add it to the Avada Dashboard registration field.
Why Do You Need To Update?
By updating to the paid 7.3 version will ensure that:
- You will receive future theme updates.
- You will receive future plugin updates.
- You will receive future maintenance patches.
- You will receive access to all future prebuilt websites that are released.
- You can set up a Staging site for each Avada license you own for testing purposes.
What Happens If I Have Updated The Theme Already Without Registering?
If you have updated to Avada 7.3 and have not yet re-registered your Avada website with a purchase code as explained in this help file, the Envato token key will only continue to be valid for an additional ten (10) days.
Once the ten (10) days are concluded, the Envato token key will be rendered invalid. This will not cause your site to break or to stop functioning normally. However, you will be required to register the website with a purchase code.
Please click on the link below for more detailed information and answers to commonly asked questions.
https://theme-fusion.com/documentation/avada/support/avada-registration-q-and-a/
Contact Us
Would like to find out more about this Avada theme update and whether it will impact your website? Give the Footprint Digital team a call on Tel. No. 01883 372488 today.
Currently Browsing: Important Updates To The Avada WordPress Theme
Local SEO – It’s More Important Now Than Ever
For many businesses, maximising the visibility of their website in local areas is the key between success or failure. If you are a plumber or an electrician, ensuring that your website appears in search results for your services for people based in your area of coverage can produce a significant level of work.
As such, Local SEO can prove to be the key marketing method for any business focusing on their local geographic area. A constantly evolving area, an effective local SEO campaign can help to push you ahead of your rivals and is well-worth exploring whether you are a large business or a small business.
As with all areas of SEO, implementing local SEO is a constantly evolving process and factoring in these 3 key areas can be vital.
Location Is Everything
Did you know that to help improve the relevance of the information provided, Google tailors search results to the precise location of the person making the search?
This is hugely important for anyone wishing to target local areas and by ticking the key boxes for you, we will ensure that you are in pole position to gain those all-important page one rankings.
Your Website Must Be Responsive
Did you know that Google generates a different set of search results on mobile and desktop devices? If you have avoided upgrading your website to ensure that it is mobile-friendly, this is a mistake that is only going to grow.
With significantly more searches being completed on mobile devices than desktops and laptops, Google takes this very seriously and with their ability to track the location of the person making the search through the GPS marker of their phone, slipping down the mobile search rankings is a dangerous prospect for local businesses.
Contact us today to see how we can ensure that your website is ‘mobile-friendly’.
Review, Reviews and More Reviews
It can come as no surprise that the reputation of a business is hugely important. If first-time customers are not coming to a business on the back of a recommendation from a trusted source, there’s every chance they will take a look at any reviews which are in place to see the type of experience other customers have received.
With many business owners still finding customer reviews (and in particular negative ones) an annoyance which they do not take seriously, they are making a major mistake.
Both Google and potential customers take these reviews seriously and it doesn’t take much homework to realise that online reviews show up frequently for all to see.
You must now do everything possible to encourage customers to leave a review and respond to them when they do.
Contact Us
If you would like a chat about your website, please give the Footprint Digital team a call on Tel. No. 01883 372488 today.
