3 SEO Trends For 2020
In the ever-changing landscape of SEO, it always pays to keep one eye on the future. Below we have outlined 3 of the SEO trends that we believe will play increasingly important roles in 2020 and beyond.
No. 1 – Stepping Up Your Security
Whilst user safety may not immediately shout SEO, it’s a crucial part of the user experience and therefore ties in very closely with SEO efforts. If your web visitor doesn’t feel safe using your website, there is every chance they will leave quickly and not return. A “Not Secure” warning in the top left-hand corner of your browser will cause issues very quickly.
It is, therefore, more important than ever to add the HTTPS protocol for your site. HTTPS ensures that your visitors have a secure connection that is both encrypted and authenticated. According to Google, HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.”
No. 2 – Don’t Overlook Videos as a Source of Information
Thanks to Siri and Alexa, voice searches are becoming much more popular than ever. Following closely is the importance of videos as a source of information. Recent studies have indicated that Google and other organisations show that 6 out of 10 people would rather watch online videos than television. By optimising your video content by using the correct keywords and descriptions, you will be able to target the most relevant people.
No. 3 – Mobile Rankings Are About To Rule
With mobile web users starting to outnumber desktop web visitors, not only will a non-responsive website cause issues with regards to user experience, it will also negatively impact your search results via mobile search.
Make sure that your website is fully optimised for use on a mobile.
Further Information
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Three Reasons Why Outsourcing To A Web Design Agency Is A Good Idea
Whilst the thought of keeping everything in-house often seems like a good idea, the reality of the situation is often very different.
The question must be asked, if you decide to keep things in-house, can you dedicate the necessary time to be successful? The majority of work relating to websites and online marketing can be tricky and time consuming. From managing and updating your website to sending out regular Social Media updates, it takes time, effort and a level of knowledge that few people actually have to make this work.
Below we have outlined 3 of the main reasons we believe outsourcing work to a reputable digital agency (such as ourselves!) is the right thing to do.
Reason No. 1 – It’s A Specialist Service
There is absolutely no shame in not knowing everything about everything! If you have to take the time to train a member of staff to learn all the intricacies of website management and Social Media campaigns, is it really worth the expense?
Simple economics highlight the fact that it’s nearly always far more economical for agencies to pay for the best digital marketing software and services.
Whilst most businesses can gain access to almost any online tool, digital agencies are able to offer the chance to tap into the best in class tools due to those same tools being used across a large array of clients.
Reason No. 2 – Freeing Up Time
All businesses are faced with an issue that there is simply no way to overcome – there are only so many hours in the day! Staying up to date with essential work can be tough enough and when adding additional work into the mix, something has to give.
By outsourcing work such as website maintenance, SEO, Social Media management and content creation. You can then can focus on the aspects of your work which must have your regular attention.
Reason No. 3 – A Fresh Perspectives
A fresh pair of eyes can be important at all times. The truth is that your own personal perspective of your business and reality may not be the same thing. Sometimes, a fresh pair of eyes and some outside input can be just what is need to help ensure your business becomes even more productive and ready to take the leap to the next level.
An agency such as Footprint Web Design can help deliver a clear and fresh perspective of any business.
Further Information
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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The 3 Keys To Appearing In The Google Local Pack
Google’s local algorithm has always been based on 3 factors:
- Relevance
- Prominence
- Proximity
Whilst this may seem fairly self-explanatory, without ticking these three boxes, your business is unlikely to appear in these highly sought after slots. What do they actually mean though?
1. Relevance
To satisfy the first criteria, your business has to offer products or services which are closely linked to the terms that the person making the search is looking for. As simple as that.
2. Proximity
To satisfy the second criteria, your business needs to be located within the proximity of the person making the search. Again, as simple as that.
3. Prominence
To satisfy the third criteria, the prominence of your business will play a crucial role. Do you have other local listings (citations)? Are you gathering reviews? Do other customer experiences point towards new customers receiving a positive experience with you? If the answer to these questions is yes, they will all help to improve your prominence and therefore your chances of appearing in the local pack.
How Can We Help?
Setting up or claiming an existing listing is just the start of the process. We will make sure that you squeeze every last drop of potential from your listing.
We will do this by completing the following steps:
- Making sure that all of the information listed on your account is accurate, relevant and verified.
- Add images to your listing
- Make sure there are no duplicate listings which could prove harmful in the future.
- Submit a number of citations which will help to confirm your listing’s details in Google’s eyes.
- We would actively seek to encourage customer reviews. For example, if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review.
- Keep your listing up to date.
The benefits of having your business listed on Google Local include:
- Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
- Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
- The easy access to the impartial ratings left by current and previous customers can go a long way towards giving new customers confidence in your products and services.
- Potential customers visiting your listing are very likely to be local to your business, therefore giving you a definite advantage over businesses based further afield.
The above information is designed to offer a guide towards maximising the exposure and potential of your Google Maps listing. There are also additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.
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