5 Tips To Help Kickstart Your Blog!
Blogs are one of these best ways to engage your client base, advertise offers/opportunities and improve the visibility of your business online (SEO), and they are only going to become more important throughout the rest of 2020 and far beyond.
Kickstarting Your Blog!
Your blog can be used for anything as well, not just information relating to your own business, but anything which you think your clients and customers would be interested – information that will keep them clicking onto your page. Even the most seemingly random of topics, with the right voice, can be made over to appear interesting and relevant.
Follow these top tips when starting your blog:
- Decide upon and develop a writing style that is appropriate to your business. What would work best for your intended audience? Informal and chatty, or Formal and serious?
- Post regularly, even if they’re not all essays! At the very least once a week.
- Enable your readers to comment on your blog. This level of interaction is vital to the business-client relationship.
- Before you start blogging, spend some time visiting other blogs. You can learn a lot about the dos and don’ts of blogging by reading others. Your suppliers’, rivals’, clients’ and other successful blogs are all mine of information.
- Make a note of everything you think could be turned into a blog. Keep a list of links to interesting news articles or developments, if an idea pops into your head when you’re not at your desk? Make a note of it on your phone!
If you keep all these points in mind, you’ll have no problem producing a relevant, interesting and successful blog.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Song Stuck In Your Head? Google To The Rescue!!
Do you know that song that goes, “da daaaa da da daaaa na naa naa ooohh yeah”? Or the one that starts with the guitar chords going, “da na na naa”? We all know how frustrating it is when you can’t remember the name of a song or any of the words but the tune is stuck in your head. Google can now help you figure it out—no lyrics, artist name or perfect pitch required.
Hum to search for your earworm
Starting today, you can hum, whistle or sing a melody to Google to solve your earworm. On your mobile device, open the latest version of the Google app or find your Google Search widget, tap the mic icon and say “what’s this song?” or click the “Search a song” button. Then start humming for 10-15 seconds. On Google Assistant, it’s just as simple. Say “Hey Google, what’s this song?” and then hum the tune. This feature is currently available in English on iOS, and in more than 20 languages on Android. And we hope to expand this to more languages in the future.
After you’re finished humming, our machine learning algorithm helps identify potential song matches. And don’t worry, you don’t need perfect pitch to use this feature. We’ll show you the most likely options based on the tune. Then you can select the best match and explore information on the song and artist, view any accompanying music videos or listen to the song on your favourite music app, find the lyrics, read analysis and even check out other recordings of the song when available.
How machines learn melodies
So how does it work? An easy way to explain it is that a song’s melody is like its fingerprint: They each have their own unique identity. We’ve built machine learning models that can match your hum, whistle or sing to the right “fingerprint.”
When you hum a melody into Search, our machine learning models transform the audio into a number-based sequence representing the song’s melody. Our models are trained to identify songs based on a variety of sources, including humans singing, whistling or humming, as well as studio recordings. The algorithms also take away all the other details, like accompanying instruments and the voice’s timbre and tone. What we’re left with is the song’s number-based sequence or the fingerprint.
We compare these sequences to thousands of songs from around the world and identify potential matches in real-time. For example, if you listen to Tones and I’s “Dance Monkey,” you’ll recognize the song whether it was sung, whistled, or hummed. Similarly, our machine learning models recognize the melody of the studio-recorded version of the song, which we can use to match it with a person’s hummed audio.
This builds on the work of our AI Research team’s music recognition technology. We launched Now Playing on the Pixel 2 in 2017, using deep neural networks to bring low-power recognition of music to mobile devices. In 2018, we brought the same technology to the SoundSearch feature in the Google app and expanded the reach to a catalogue of millions of songs. This new experience takes it a step further because now we can recognize songs without the lyrics or original song. All we need is a hum.
So next time you can’t remember the name of some catchy song you heard on the radio or that classic jam your parents love, just start humming. You’ll have your answer in record time.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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5 Keys To Successful Online Marketing
Online marketing never stops evolving and if you would like to make sure that your message is being heard, you must utilise the skills of a company that will keep up to date with all new trends.
To help give you a little insight into how some of the essential aspects of online promotion we have broken these down into 5 distinct areas.
No. 1 – Targeting Your Local Area
Did you know that you can still appear in local search results even if you do not have a physical location in the area?
Whilst targeting Google Maps listings can prove to be hugely beneficial for any business with the local customer base, this is not the only method of achieving local listing results.
Contact us to find out how.
No. 2 – Reputation Management
Reputation means everything for many businesses. We will help put all the pieces in place to ensure that your reputation can help you rise straight to the top!
No. 3 – Social Media Marketing
There can be no escaping the fact that Social Media plays a huge role in the lives of many people. This fact can help to shape your online marketing strategy and we will help you push your business through all of the primary Social Media channels.
No. 4 – Feedback & Testing
Ensuring that customers have the best possible experience when they visit your website is essential if you want to convert them from visitors into customers.
Our extensive testing will ensure that you receive the feedback required to squeeze every last drop of potential from your website.
No. 5 – E-Mail Marketing Can Still Work
E-mail marketing can be ideal to help promote your business, spread the word about new products or offers and even gather feedback.
We explain how to get started with e-mail marketing to ensure that you can run effective campaigns and the right time.
Contact Us
If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Digital on Tel. No. 01883 372488 today.
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