Are You Posting Through GMB?
There can be little doubt that Google My Business (GMB) offers one of the most powerful tools in the local SEO arsenal and is a great way to improve online visibility.
If you are a business which places great importance on its local area, ensuring you have a verified GMB profile should be the very first step that you take to maximise your online presence. So long as you comply with Google’s guidelines, your GMB profile will provide free (for the moment!) exposure on Google’s search engine so why wouldn’t you do it???
Not only will potential customers receive an easy access to key snippets of information like your name, address and phone number, they will also be able to see any images you post, any reviews that are left and a whole host of other snippets of relevant information, all without even needing to visit your website.
Does GMB help with local rankings?
Not only is your GMB Profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.
For more on this study, please click here.
Please Note – It’s crucial to ensure that someone regularly logs into your GMB dashboard. Google will often very helpfully (not always!!) try to make subtle updates to your listing in an effort to increase its accuracy. However, these auto-generated updates are not always as accurate as you would like and it’s important that you are aware of these to allow you to opt-out of adding information which is incorrect to your profile.
Is claiming my listing enough?
Claiming your Google My Business profile is, without doubt, the first and most important step. Don’t stop there though! The option to publish posts through the dashboard can play a crucial role in helping to communicate with your potential customers and keep your profile fresh and up to date.
Contact Us
If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.
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Does Your Business Have An App Yet?
Apps are the new face of eCommerce in the UK. The good news is that apps can be more cost-effective and cloud-friendly compared to many other current alternatives.
Don’t Miss Out On This Much Web Traffic!
A recent study* highlighted the fact that mobile devices now account for well over 50% of all web traffic and this figure is projected to continue rising steadily in the near future.
Therefore the best way for businesses to reach consumers is by adopting a mobile-first approach on all web-based activities. This includes developing and deploying apps for smartphones and tablets as well as responsive websites that can render well, irrespective of screen size.
We’re passionate about creating useful, user-friendly apps that provide our customers with great ROI and which take your customer’s experiences to new levels.
We can create apps for:
- Apple iOS – iOS Development is one of the core strengths of the Footprint app development team. Our highly skilled team are knowledgeable about all things iOS.
- Android – Android is currently the most popular mobile platform and covers a very large range of devices. Our team is ideally placed to help develop and launch your Android App.
- html5– HTML5 and Hybrid Apps offer a cost-effective middle ground between mobile websites and native apps.
Innovative, Reliable, And Attractive
Our ability to create effective mobile applications represents the cutting edge of modern web design technology. Every app designed and developed by the Footprint team is created to be reliable, user-friendly and fast.
We guarantee that your app will work flawlessly as well as offering an enticing aesthetic appeal which is known to be very attractive to the modern-day user.
Whether you require an iOS, Android, or Windows app, our team has the experience, knowledge, and skills required for the job.
The Future of E-Commerce
Research carried out by IMRG and Capgemini in 2015*, found that mobile commerce accounts for 51% of all eCommerce sales in the UK. Moreover, data from a report published by Yodel shows that 76% of consumers in the UK purchase their Christmas presents online. Most of these sales occur via dedicated apps, meaning the development of your own app can offer a cost-effective way of boosting revenues while growing brand reaches at the same time. Businesses that fail to take advantage of this opportunity risk losing their market share to competitors who have invested in mobile commerce.
The Perfect Solution!
Thanks to advances in cloud-computing technology, the cost of mobile app development has dropped significantly since the dotcom era. As such, entrepreneurs running start-ups and SMBs, all the way to multi-national companies have the ability to turn to us to develop mobile apps that suit their needs for as little as a few hundred pounds.
Contact Us Today
If you would like to speak to our dedicated team regarding the development of an app for you, please contact us today on Tel. No 01883 372488.
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Sources
* http://marketingland.com/mobile-top-sites-165725
* http://ecommercenews.eu/51-uk-ecommerce-happened-via-mobile/
Publish a 360 virtual tour of your business
Street View, by Google Maps, offers a virtual representation of surroundings on Google Maps. Made from millions of panoramic images Street View’s content comes from two sources – Google and contributors. Through collective efforts, Google has now put the pieces in place to allow people from across the globe to virtually explore the world.
Did you know?
With the addition of 360-degree photography to their platform, businesses can now offer an insight into their premises and surroundings which previously would only have been available by actually visiting them in person.
Still not sure?
Businesses with search listings are:
- 94% more likely to be viewed as reputable
- More likely to be used than businesses without a listing.
- 29% more likely to motivate consumers to consider purchasing goods or services from them
Power of media-rich listings
- When searching for businesses, consumers use mapping products 44% of the time
- Listings with photos and a virtual tour are twice as likely to generate interest
- On average, 41% of these place searches result in an on-site visit
Publish a 360 virtual tour of your business
To deliver immersive, virtual experiences that inspire trust amongst your prospective customers before they even arrive, we offer a service designed to provide exceptional results.
As an experienced Street View contributor, we are ideally positioned to help you gain visibility quickly and easily.
Gaining visibility through Google Maps
Show up on Google when customers search, get your business on Maps and more.
- Improve your search visibility with your free Google My Business listing
- Connect with your customers with Google Posts and messaging
- Share photos, updates and offers to help engage with your audience
- See what is working with Google Insights and work on bringing repeat customers
Contact Us
If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.
