Are You Ready For Voice Searches?
It’s almost impossible to miss the fact that more and more devices allow you to literally ask them questions. If you have ever asked Siri for the next showing of an upcoming film or asked any other device to answer a question for you, you have already taken your first steps into ‘voice searching’.
The stats below are quite the eye-opener.
Here are some voice search stats*:
- Nearly 40 million Americans now own a smart speaker
- By 2020, 30 percent of web browsing will be screenless
- 50 percent of all searches will be voice searches by 2020
- Everyday household items are the most common voice search-based purchases
- 20 percent of mobile queries are voice search, says Google
- Most smart-speaker owners conduct local voice searches
- Google’s AI learned how to be more conversational by consuming 2,865 romance novels
A Growing Market
Clearly, the manufacturers of smartphones have been aware of the power of voice searches for some time. However, the addition of a huge variety of voice-activated personal devices to the UK market has resulted in a real explosion in the need for optimisation for voice search results.
Even if you are still wondering how this may affect you, check out the list below and see how many of these devices you are aware of being used either personally or by your customers.
- iPhone (Siri)
- Android Smart Phones
- Tablets (iPads and Android)
- Microsoft Cortana
- Amazon Echo/Alexa
- + Many more
Due to the variety of different devices utilising voice searching as part of their key methods of delivering results, you can be sure that each device will put its own unique spin on the results they provide.
For example – Asking a Google-powered device where the nearest Chinese restaurant is will see them taking Answer Boxes into consideration when giving voice search results. However, asking Alexa where the nearest Italian restaurant is, will very likely provide you with search results based upon postcodes.
Unlike typical SEO for a website which focuses on the search keyword phrases which are known to be typed into a computer, voice search is different.
Far more likely to take on a tone that is conversational and natural, we have a few tips to help you get a head start with your voice search results.
- Add more Q&A pages to your site
- Long tail keywords have never been more important
- The same can be said for page an article headings
- Locally based content can be key
- Cut to the chase – answering questions that your customers may ask should always take prominence on your page
- Don’t forget that voice search is also typically mobile and often locally focused
Further Information
If you’d like to speak to us regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Why Are Products & Services Following Me Around The Internet???
Have you found that a product or service that you have looked at on the internet previously seems to be following you around the internet? For example, a shirt that you have been thinking of buying keeps appearing on another site, or a holiday that you have just been looking at keeps popping up on Facebook?
Thanks to an ingenious bit of technology both Google and Facebook offer the ideal way to keep your products and services in the minds of people who have visited your website. This is known as remarketing.
How Does Remarketing Work?
Facebook offers the ideal way to automatically show the right products/services to people who have already expressed interest on your website, in your app or elsewhere on the Internet. This process has been designed to continue working for you for as long as you want – finding the correct people for each product and always using up-to-date pricing and availability.
Introducing The Facebook Pixel
The Facebook pixel (and Google Analytics) is the crucial bit of coding that will allow you to reach your customers and contacts on Facebook.
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website.
You can use the pixel to:
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Make sure that your ads are shown to the right people. Find new customers or people who have visited a specific page or taken a desired action on your website.
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Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
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Measure the results of your ads. Better understand the impact of your ads by measuring what happened as a direct result.
Once you’ve set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping basket or making a purchase. The pixel receives these actions, or “events”, which you can view on your Facebook pixel page in Events Manager.
From there, you’ll be able to see the actions that your customers take and have options to reach those customers again through future Facebook ads.
Further Information
If you’d like to speak to us regarding remarketing, give us a call on 01883 372488 today and we’ll be happy to talk you through your options.
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Have You Claimed Your New Google Maps Profile Name Yet?
Google My Business has rolled out a brand new feature allowing businesses to create a short name and short URL which will be linked to their Google Maps listing. The feature is designed to give Google My Business accounts a simple way to make their profile on Google Business more accessible to potential customers.
Businesses can use the short URL on materials like business cards, posters, brochures, etc, in order to help customers easily find the business and leave reviews, access contact information, get directions and more.
Create a short name & URL for your business
If you’re a verified business, you can create a short name, or a custom name, for your Business Profile to make it easier for customers to find you.
When you share your short name, customers can enter the short name URL in the browser’s address bar, like “g.page/
How to create a short name
To pick a unique short name, try to use words that represent your business name, brand, location or other description. For example, you can use your business name with your location, like your city or neighbourhood.
Keep your short name simple so you can easily promote it, and customers can remember it.
Computer
- Sign in to Google My Business.
- Open the location you want to create a short name for.
- From the menu, click Info Add profile short name.
- Enter your short name. You can enter up to 32 characters.
- If your name isn’t available, you’ll receive an error message and have to choose a different name. Try abbreviating your name or adding other descriptions, like your location. You can also pick another word that describes your business or brand.
- Click Apply. Your short name will show as pending, and when it’s ready, it’ll show on your Business Profile.
Add profile short name.Mobile
- On your phone or tablet, open the Google My Business app .
- Tap Profile Add profile short name.
- Enter your short name. You can enter up to 32 characters.
- If your name isn’t available, you’ll receive an error message and have to choose a different name. Try abbreviating your name or adding other descriptions, like your location. You can also pick another word that describes your business or brand.
- Tap Save. Your short name will show as pending, and when it’s ready, it’ll show on your Business Profile.
.Further Information
If you’d like to speak to us regarding the importance of Google Maps listings, give us a call on 01883 372488 and we’ll be happy to talk you through your options.
