Is Your Website A WordPress Website? 3 Reasons Why It Should Be
Websites designed in WordPress are absolutely ideal for any business looking to have content management created on a stable platform and is easy to use.
At Footprint Web Design we will use the latest in design techniques to ensure that your website helps to provide an accurate extension of your company.
No. 1 – Enhanced Company Profile
Over the years we have seen the web evolve and have noticed the constant change in the client’s expectations. With its numerous design benefits, WordPress allows us to stay ahead of the curve to create tailor-made designs to meet the needs of each individual client.
WordPress is a website building system which was originally designed for building web blogs but has now evolved to the stage where it is now an extremely very powerful platform for building standard websites. With a close degree of communication between you and our designers, we can use WordPress to create a unique design which will help to enhance your company profile.
No. 3 – ‘Google Friendly’
Your website infrastructure can play a pivotal role in regards to the success of your business and can bring massive change to your online fortunes due to the excellent results obtained from a search engine optimisation perspective, WordPress works particularly well.
With its tremendous levels of coding, it provides a great opportunity to achieve some great results, even for competitive terms. WordPress’ open source software is easily managed by non-technical people using its simple content management system not to mention it has massive SEO benefits to improve ranking in Google.
No. 3 – Optimised Performance
With so many options out there for people looking to build and manage their website, choosing the right web design company to design your site is very important. Our high-quality web designs have been used by companies in all sectors and in all lines of work. We cut no corners during the full web design process and this ensures that your web site will be designed to perform at its optimum level.
If therefore you are looking for a company to establish a professional easy to manage a website then you may want to consider using WordPress as your platform.
Further Information
If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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3 Tips To Enhance User Experience
We understand that having a great looking website is really important for all of our clients, after all, this is your shop window. However, this is just the beginning of the web design process and we want to do all that we can to ensure that not only does your website look great, it also functions and performs to a high level.
Please Note – No matter how attractive your website is, poor user experience is very likely to result in their visit becoming just a one time deal!
Below we have identified 3 of our top tips to help keep your visitors happy.
No. 1 – Sometimes Less Can Be More
Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.
Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.
Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.
Take all steps possible to ensure that your website is as secure as possible.
No. 2 – Don’t Confuse Website Usability & User Experience
A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.
To help break this down a little further, the fundamental difference is as follows:
User experience means that visitors to your website want to use it whereas usability means that a person can easily use it.
Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.
No. 3 – Make Your Visitors Feel Safe
Web users are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.
Customers are quite rightly very wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.
Contact Us
If you would like a chat about your website, please give the Footprint Digital team a call on Tel. No. 01883 372488 today.
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5 Ways Twitter Can Work For Your Business
It is highly unlikely that Twitter has not had some type of impact on your life. Whether your experience relates to using a personal Twitter account, seeing friends or family members update the world about their life via their account or seeing a story on the news, Twitter is everywhere!
But are you using it for your business; if not, why not? Below we have outlined 5 ways that Twitter can work for, and benefit, your business.
- Microblogging. Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.
- Market research. Want a quick census on a product/decision? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).
- Industry. Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.
- Dealing with praise and complaints. It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.
- Increase your audience. Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources, you didn’t even know existed. Inciting your existing followers to share your posts and feedback using “#hashtags” will ensure their followers become your followers.
Building The ‘Business/Customer’ Relationship
The relationship between a business and its clients has changed dramatically over the last few years, with a greater emphasis on the flow of information between both parties. Businesses know they can command greater loyalty from their client base if they make them feel involved; clients are more willing to trust a business if they feel that business is trustworthy.
Twitter provides a platform to allow this flow of information. You can let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.
Setting up a Twitter account is easy; follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, Footprint can do this all for you.
Contact Us
If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.
