3 Keys to a Successful Local SEO Campaign
Focusing marketing efforts on the local area is a tactic which is proven to offer rich rewards for many local businesses. With the help of the Footprint Web Design team, there is no need to be intimidated by the notion of starting a local SEO campaign as we can help to elevate your business to new levels.
Below we have highlighted 3 of the keys to building a successful local SEO campaign.
Local Citation Submission
One of the first jobs is to ensure that your business is listed correctly and appropriately on reputable areas throughout the internet.
Claiming your local business profile on local directory and review websites including Yell, Yelp and Thomson Local are very important.
Just as important is ensuring that your most important business information – particularly your name, address and phone number — are accurate and formatted consistently across all of these platforms.
Any discrepancies between sources with regard to your business NAP (Name, Address and Phone Number) and your local authority could be negatively impacted
Creating Local Content
Once the local information relating to your business has been put in place and verified for accuracy, the process of adding ‘locally optimised’ content for your website can begin.
Local events and local information articles offer great opportunities for this although planning to publish content on external blogs must be investigated thoroughly first of all because Google will penalise anything it believes to be ‘black hat’.
Generating Local Reviews
The addition of genuine reviews from customers to website such as Yelp, G+ and other review website can be absolutely priceless.
However, we cannot emphasize strongly enough that you should not attempt to buy reviews or solicit them from your customers in any way. You can though let your customers know that you are on these sites and encourage them to leave their thoughts on the level of products and services available from your business.
Do all that you can to increase the number of positive reviews you receive, and always ensure that you login regularly to check and respond to any reviews that you many receive.
On-Going Strategy
We will help your business to implement a consistent ongoing local SEO strategy, and then stay committed to seeing it through to the end.
With the effects of your efforts building all of the time, once you start to see results, the there is every chance that things will begin to snowball in the best possible way.
If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
6 Reasons WordPress Could Be Perfect For Your Website
Although initially designed to be solely a blogging platform, WordPress how grown to become one of the most popular content managing systems (CMS) currently available.
Customisable Designs
Easy to use, WordPress is a free, web-based software program which allows web designers to build and maintain a website with relative ease. 
Currently, WordPress is easily the most popular CMS available because of its ability to run fully customisable websites.
Available with a wide variety of tools (often referred to as plug-ins), users have the ability to customize/edit their website with a minimum of difficulty ensuring that web management couldn’t be much easier.
What Are The Advantages of WordPress?
The increase in popularity is indisputable but it is still always good to know exactly what advantages WordPress offers to its users.
Below we have identified 6 reasons we believe that you should strongly consider putting your trust in the WordPress platform for your website.
- Ease of Installation and Maintenance – WordPress can be easily installed onto a server and includes an excellent Content Management System that allows you to easily upload all your content without need to know HTML code that it used in static website. You can easily edit your site with the WordPress on-line administration panel.
- Highly Customisable – WordPress comes with a huge number of templates ensuring that the look of a website can easily be changed. You can also customise the templates to suit your needs.
- Highly interactive – WordPress by default includes a “comments” feature. This feature allows easy interaction with customers who can leave feedback and comments opening up lines of communication.
- Highly Flexible – The flexibility offered by WordPress is far more than offered by astatic website and provides a great place to include blogs, editorials, news, reviews etc. You can also categorise all your posts and maintain things in a more organized form.
- Search-Engine Friendly – What use is a brilliant website if no-one can find it?? Due to the clean coding and site structure utilised by WordPress websites, they are very popular with all search engines, including Google.
- Enhanced Security – WordPress websites are very difficult for hackers to infiltrate meaning that your website is far more likely to stay virus free when in WordPress form.
Further Information
Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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The Long Wait is Over
For Gmail users around the world, the wait for the addition of the ‘undo send’ option to the Gmail platform is now over!
Enabling this option will allow you to “unsend” an email up to 10 seconds after you have hit the send button — Gmail just delays sending briefly so you have a moment in case you change your mind.
It can be incredibly frustrating to discover a typo just a split second after you have sent an e-mail but with Google’s new announcement, you will not be able to correct your mistake before the e-mail actually goes out.
http://googleappsupdates.blogspot.co.uk/2015/06/undo-send-for-gmail-on-web.html
A Well Tested Feature
Despite the fact that this feature has only just officially been launched, it has actually been in existence for a long period of time. The feature has lived in Gmail’s “Labs” area, which the company uses to test out new features, since March 2009.
Where Can I Find It?
The ‘undo send’ option now lives in Gmail’s settings under the “General” tab. It’s disabled by default, but is well worth activating if you have not 
already done so.
Another New Feature
You may also be interested to know that Google launched another new feature known as ‘Inbox by Gmail’ last month.
Designed to solve the common problem of chronically overflowing email inboxes by sorting through your messages, along with filing less urgent emails and reminding you about the most important ones, it has caused quite a stir in the online community.
Would You Consider Switching to Gmail?
Does the introduction of these new features encourage you to make the switch over to Gmail? Below are some more of the beneficial qualities which are now available:
The ability to axe large numbers of less important emails
One of Inbox’s new features offers the ability to scan and sort any incoming e-mails. Anything believed to be important will be sent to your inbox whilst anything else will be sent to one of 7 different folders:
- Updates
- Forums
- Promos
- Finance
- Purchases
- Social
- Low Priority
By adjusting the settings this new feature offers you the chance to designate parameters which will set certain folders to give you a reminder once a week or every 24 hours and perhaps best of all, mark as ‘done’ or simply delete entire bundles at once.
Snoozing Messages
Pressing the snooze button on our phone or alarm clock in the morning is something that nearly all of us have a great deal of experience with!
Inbox now offers a feature which allows users to ‘snooze’ e-mails. Once a message has been ‘snoozed’ they will disappear into the relevant folder and be scheduled to reappear in your inbox time of your choosing, anything from later that day to tomorrow or even next week.
If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
