Should I Be Using Facebook Ads?
Changes to Facebook’s algorithm now mean that not everyone who follows your page is likely to see all of your updates. This makes it even more unlikely that people who do not follow your page will!
A viable option to break through the glass ceiling does exist though in the form of Facebook’s boosted post facility. Whilst this is, unfortunately, a paid option, as opposed to Google Adwords which still requires people to search for relevant terms before your Ads can appear, boosted posts are pushed onto the timeline of people who fall into your target demographics and therefore offers a pro-active and effective way to target new customers.
A few facts about Facebook Ads.
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Ads can appear in Feed on desktop, Feed on mobile, and in the right column of Facebook on desktop.
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Ad content is sometimes paired with news about social actions that your friends have taken, such as liking a Page.
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Your friends might see news about the social actions that you have taken in Facebook ads. This news will only be shown to your confirmed friends and will adhere to applicable privacy settings that you’ve set for your account. If a photo is used, it’s your profile photo and not a photo from your photo albums.
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Facebook doesn’t sell your info to advertisers.
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Facebook actively enforces policies that help protect your experience with third-party apps and ad networks.
Whether you want to target gender, interests, locations, a combination of the three or something completely different, boosted posts will ensure that your chosen post will be seen by a significant number of people who are unlikely to have seen it otherwise.
The ad formats you can use depend on your advertising objective.
Your objective can also affect the placements (Facebook, Messenger, Instagram and Audience Network) where your ads can appear.
- Image – We recommend using images of your product or brand.
- Video – Adding movement to your ads can make them more eye-catching in the Feed.
- Carousel – Carousel ads showcase up to ten images or videos in a single ad, each with its own link.
- Instant Experience – Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.
- Collection – The collection format features multiple products and opens as an Instant Experience when someone interacts with it. Your customers can discover, browse and purchase products from their phones in a visual and immersive way.
What Are The Benefits Of A Boosted Post?
- Make up for a reduced organic reach. Facebook is on record acknowledging that the organic reach for posts from businesses is declined. Facebook boosted posts offer the chance to overcome that shift.
- Reach a wider, targeted audience. With Facebook boosts, you can target whichever demographic you choose and the visibility of your posts will no longer be limited to those already subscribing to your page.
- Easy to use. The simplified process of boosting posts ensures that you can quickly have posts boosted and live within moments
- Access to analytics. Facebook Insights will allow you to access a detailed summary of the performance of your boosted posts.
Let Us Know What You Think
Would you like to explore the boosted post options? Let us know and we’ll be happy to help. Give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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5 Ways To Give Your Website A Shot In The Arm
Whilst there are 100s of factors that Google uses to create its rankings, there is no doubt that some carry more weight than others.
Our extensive experience has taught us that a variety of techniques can help us ensure that our clients get a push in the rankings.
Are You Overlooking These?
Below we have outlined a few aspects of web design and SEO which can often be overlooked but can play a critical in any SEO campaign.
These include but aren’t limited to:
- Keeping things secure – Google confirmed that it uses HTTPS as a ranking factor. This can be important because any site that uses HTTPS will ensure that all users’ data is encrypted. Therefore improving both the safety and experience of the user.
- Keep your content fresh – Google loves the addition of fresh content to a website. Don’t worry though, you don’t have to keep adding to or tinkering with your core content, a blog can offer the perfect way to keep adding fresh, new content to your website.
- Submit your sitemap to Google – Submitting your sitemap to Google will ensure that Google knows precisely which pages are on your website and quickly receive notification of any updates.
- Do you have a need for speed?– Speed demons aren’t just linked to cars. We live in an impatient world! If your website does not load quickly, there is every chance that users will head elsewhere. Google is widely believed to prioritise websites which load quickly, particularly with mobile searches.
- Keep URLs Short – Whilst internet users can be impatient, so can Google! If your long-tail URL contains more than 5 words, it may not reach its full potential. Short and to the point is the order of the day!
Contact Us
If you would like to put your website in the hands of a company that will take it forward, please contact Footprint Digital on Tel. No. 01883 372488 today.
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Does Your Website Have An FAQ page?
Does your website have an FAQ page? If not, it’s something that you should strongly consider as your FAQ page is an important element of your website and not an area that should be overlooked.
Below, we have created a list of 5 of the most important ways that a dedicated FAQ section can positively influence your website.
No. 1 – FAQ Pages Will Improve Onsite User Experience
A common mistake made by companies is to assume that potential customers know as much about the available products and services as they do. Regardless of how well structured your website is, providing a quick and easy way to push people towards commonly asked questions and then providing answers gives visitors a central reference point highlighting lots of key information.
No. 2 – FAQ Pages Offer Organic Search Benefits
FAQ pages do not have to be limited to questions and answers about your company. General questions about your industry are certainly appropriate to include and by targeting as many different areas as possible, you have the opportunity to draw people to your website through Google’s search results who may not even have been aware of your company.
With changes to searching technology, Siri, Alexa etc, the addition of an FAQ page to your website also offers a way to tap into voice search results as these tend to be longer and phrased in a more natural, conversational style. An FAQ page offers a natural fit for answers to long-tail questions.
No. 3 – FAQ Pages Can Be Selected By Google as Featured Snippets.
Have you ever noticed when searching for something on Google, that page 1 of the results sometimes shows one result that stands out from the rest in the form of a box of text that appears at the top of organic search results right at the top of the page? These are called featured snippets and click-throughs on these results tend to be much higher than other search results on the page.
No. 4 – FAQ Pages Can Trigger Lots Of New Content
By their nature, FAQ pages bring a high value of content to your website. If they are relevant and informative, they offer value to your customers and can be expanded upon at any point to provide new articles for blogs, posts etc in the future.t
No. 5 – FAQ Pages Offer A Pre-Emptive Way To Address Customer Service
We live in an impatient world and if there is a way to address issues and answer questions in the quickest and easiest way possible, this has to be worth exploring. Lines of engagement are opened up immediately and by combining your FAQ section with a ‘Live Chat’ option, the ability to answer any follow-up questions will be available.
Who Are We?
Footprint.co.uk offers professional web design services that can help you create a fully functional, custom website. Whether you want to maintain an existing site or create a new platform, we have the expertise to handle your project quickly and affordably.
Contact Us
We’d love to talk to you about your project and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind?
